Our client, a small, family-owned business based in South Cambridge, is looking for a Head of Marketing to join their team. Based in their offices, the Head of Marketing will report to the Managing Director and will lead and execute all marketing activity for our client: driving growth in the UK, and leading the U.S. launch strategy for their new brand. This will be delivered by combining strategic leadership with hands-on delivery, and by embedding modern AI-driven marketing tools. This is a pivotal role that blends traditional product marketing with cutting-edge digital, commercial strategy, and international market development. The ideal candidate will be someone who is happy to get stuck-in, working in a small-business environment.
Key responsibilities will include:
* UK Marketing: developing and executing the full marketing strategy, strengthening brand presence, and producing data-led campaigns that support sales growth and retention.
* U.S. Go-to-Market Strategy: conduct or commission market research, competitor analysis, and customer insight gathering; identify channel opportunities; create demand-generation and pre-launch strategies.
* Digital, AI and Data Driven Marketing: Use AI tools for forecasting, segmentation, performance optimisation, and content generation; Oversee PPC, SEO, analytics, CRM, automation, and attribution; Build dashboards for reporting campaign performance to senior leadership; Implement A/B tests, landing pages, funnel analysis, and audience growth programmes.
* Content, Creative and Messaging: Own and refine brand voice across two distinct product divisions; Oversee all content creation including email, social, print, video, PR, and digital ads; Work with the designer to ensure fast, consistent, high-quality output.
* Team Leadership: Lead, coach, and support a small in-house team; Manage freelancers, agencies, and suppliers where needed; Create marketing processes, templates, workflows, and AI-enhanced productivity systems.
It is essential that candidates have the following skills and experience to be suitable for this role:
* Proven marketing leadership experience within SMEs or manufacturing/technical sectors.
* Demonstrable hands-on ability across digital channels, content creation, and analytics.
* Strong skills in market research, strategic planning, segmentation, and commercial insight.
* Experience launching new products or brands, ideally with international or multimarket exposure.
* Practical experience using AI tools in marketing execution and analysis.
* Comfortable working directly with owners/directors in a non-corporate structure.
* Experience with smart-home technology, IoT, security products, or hardware.
* Knowledge of U.S. market entry, Amazon, D2C e-commerce, or retail channel development.
* Familiarity with Kickstarter-style launch mechanics, community-building, or early-adopter campaigns.
* Understanding of joinery, construction, hardware, or building materials sectors (desirable)
Due to the rural location, candidates will need to have their own transport to get to the office on a daily basis