An established organisation is currently recruiting a Senior Marketing Manager (Retention) to join their Marketing team for a 6-month maternity cover. The Senior Marketing Manager will be responsible for leading a marketing function in charge of driving growth from the customer base, acting as the strategic and hands-on lead to drive customer lifetime value across individual, corporate, and intermediary audiences.
Key Responsibilities for the Senior Marketing Manager:
Strategy & Lifecycle: Develop and deliver the customer retention strategy across key audiences, owning marketing across onboarding, upsell, cross-sell, and dormancy.
Product Support & Readiness: Partner with product, propositions, and digital teams to support new launches, ensuring customers understand, adopt, and engage with new propositions.
Performance & Leadership: Own retention performance measurement and reporting, while line managing and developing a high-performing team.
Skills Required for the Senior Marketing Manager:
Proven background within a customer retention, lifecycle marketing, or CRM marketing role (or relevant transferable skills).
Campaign & Data Mastery: Track record in email, content, and integrated campaigns, alongside advanced capability in data analysis, journey mapping, and lifecycle optimisation.
Leadership & Communication: Excellent stakeholder management, strong communication skills, and proven people management capabilities.