Job Title - Senior Marketing Executive
Location - Manchester,This role is fully remote.
Hours - 9am to 4pm Monday to Friday
Salary - £28,000 to £35,000
Bonus - Performance based
Our client is an ecommerce growth business working with direct-to-consumer brands, an established, purpose-led gifting brand with strong brand equity and significant untapped growth potential.
The busiess was founded by an entrepreuner , who remains deeply involved in brand storytelling, product direction, customer experience, and commercial strategy. The business is structurally ready to scale and is now entering a phase where execution speed, commercial focus, and senior marketing ownership are critical.
The opportunity
This is a rare opportunity to step into a role that combines:
Startup-style ownership and pace
An established brand with live customers, revenue, and data
Direct collaboration with an experienced founder
Clear responsibility for ecommerce growth from week one
A performance bonus that rewards real commercial impact
Initially, you will be the only dedicated ecommerce marketer in the business. You will personally lead and execute ecommerce growth across the company, while helping lay the foundations for a future marketing team.
This role offers real authority, real accountability, and real upside.
The role
This is a hands-on Senior Ecommerce Marketing role, not a coordination, oversight, or strategy-only position.
You will:
Lead ecommerce growth across the company
Work closely with the owner as a commercial partner
Translate strategy into action quickly and independently
Personally execute marketing activity across all key channels
Be accountable for outcomes, not just activity.
If you are looking for a role where you primarily manage agencies, focus on planning, or require detailed briefs and hand-holding, this role will not be a fit.
If you enjoy ownership, pace, autonomy, and seeing your work drive sales, it will suit you well.
What success looks like (first 3-6 months)
Clear improvement in ecommerce performance (revenue, conversion rate, AOV, traffic quality)
SEO foundations strengthened and actively maintained
Email marketing structured, purposeful, and contributing to revenue
Paid media activity optimised and commercially aligned
Campaigns and site updates shipping reliably and on time
Founder dependency on day-to-day marketing execution significantly reduced
Clear view of what marketing support or hires should come next.
Core responsibilities
Ecommerce growth leadership
Lead day-to-day ecommerce marketing with a clear commercial lens
Identify, prioritise, and execute the highest-impact growth opportunities
Balance short-term revenue wins with long-term foundations
Own ecommerce outcomes, not just plans or ideas
2. Hands-on marketing execution
You will personally execute across the following areas:
SEO & AIO: on-site SEO, technical fundamentals, content optimisation, internal linking,keyword targeting
Email & CRM: Klaviyo campaigns, flows, segmentation, testing, and optimisation
Paid media: Google Ads and Microsoft (Bing) Ads, optimisation, and collaborative performance management of our external PPC agency
Social media: hands-on creation, publishing, and optimisation of content across all active platforms
Affiliate marketing: managing affiliate platforms, recruitment, relationships, and performance
Website optimisation: Shopify site updates, CRO improvements, merchandising, navigation, and live trading readiness
This role does not involve delegating this work in the short term.
3. Campaigns & ecommerce trading
Plan and execute seasonal and promotional campaigns end-to-end
Ensure campaigns are commercially sound and operationally ready
Coordinate messaging across site, email, paid, social, PR, and affiliates
Ship work quickly, confirm it is live, and fix issues fast when needed
4.,PR collaboration
Work closely with external PR partner
Align PR activity with ecommerce campaigns and growth priorities
Amplify PR coverage across site, email, and social channels
5. Data, analysis & decision-making
Track, analyse, and interpret ecommerce and marketing performance
Use data to inform prioritisation and decision-making
Understand attribution, trends, and commercial impact
Act on insight quickly rather than waiting for perfect information
6. Founder collaboration & future team foundations
Work closely with owner as a trusted commercial partner
Bring recommendations and decisions, not just questions
Challenge constructively when appropriate
Help define what future ecommerce marketing roles should look like
Contribute to building a small, effective ecommerce marketing team in 2026
Systems & platforms
(Hands-on experience required – non-negotiable)
You must be confident working directly inside:
Shopify
Klaviyo
SEMRush, Ahrefs, Screaming Frog
Google Ads, Microsoft (Bing) Ads
Affiliate marketing platforms
All active social media platforms
Analytics and reporting
AI platforms and tools for content creation, analysis, and optimisation
Reviews platform management and development.
If your recent experience is primarily strategic or agency-led, this role is unlikely to be a fit.
Performance bonus
This role includes a performance-based bonus aligned directly to ecommerce growth.
The bonus will be linked to a small number of clear, measurable commercial outcomes, that you will set and agree upon which may include:
Revenue growth
Conversion rate improvement
Ecommerce contribution margin
Delivery of agreed trading and campaign milestones
Bonus targets will be:
Clearly defined during onboarding
Reviewed regularly with the founder
Designed to reward real commercial impact, not vanity metrics
Non-negotiable expectations
This role requires someone who:
Is comfortable being the sole ecommerce marketer initially
Can operate confidently across multiple marketing disciplines
Does not require hand-holding or constant direction
Enjoys working closely with founders and decision-makers
Can prioritise independently under pressure
Escalates issues early and fixes problems quickly
Thrives in fast-moving, founder-led environments
Skills & experience
Essential
Proven, hands-on ecommerce marketing experience with commercial accountability
Direct experience executing SEO, email, paid, social, affiliate, and CRO activity
Strong data literacy and confidence interpreting performance metrics
Ability to work independently and make sound decisions
Clear, confident written and verbal communication
Desirable
Shopify-based DTC experience
Gifting, lifestyle, or seasonal ecommerce experience
Experience using AI tools to improve speed and output quality
Experience building or shaping a marketing function or team
Experience working in startup or founder-led environments
Who this role suits best
This role suits someone who:
Enjoys ownership and responsibility
Likes building momentum quickly
Wants real influence, not just a title
Gets energy from visible commercial impact
Is calm, capable, and decisive under pressure
Who this role is not for
This role will not suit someone who:
Wants a narrow or purely strategic remit
Needs long onboarding or heavy structure
Avoids accountability for results
Prefers managing others rather than doing the work
Dislikes pace, ambiguity, or decision-making
Progression
This role is designed to grow.
Strong performance can lead to:
Leadership of a small ecommerce marketing team
Broader commercial or brand responsibility within Collaber
Increased autonomy, influence, and reward
Progression is based on impact and judgement, not time served