Location: West Midlands (Field Based)
Salary: Competitive Base Salary + Uncapped Commission (Excellent OTE)
Benefits: Company Car, Health Insurance, Pension, Expenses, Full IT Package, Ongoing Training & Career Development
About the Company
Our client is one of the most progressive and successful equipment dealerships in the UK, specialising in the sales and support of construction, industrial, access, and recycling machinery.
Due to continued growth within the Industrial division, an exciting opportunity has arisen for a high-calibre, motivated Area Sales Manager to join the team covering the West Midlands territory.
This role is ideal for a commercially driven sales professional who thrives in a fast-paced environment and enjoys building long-term customer relationships across multiple industrial sectors.
The Role
The primary purpose of this role is to promote and sell a leading range of industrial equipment, with a strong focus on Teletrucks, access equipment, and generators.
This is a customer-facing consultative sales role, working closely with businesses across sectors including:
Logistics
Warehousing
Manufacturing
Distribution
RecyclingYou will identify customer needs, recommend tailored solutions, and work collaboratively with internal teams to deliver an exceptional customer experience.
Key Responsibilities
Develop strong relationships with new and existing customers
Understand customer operations and recommend appropriate equipment solutions
Prepare detailed quotations including machinery, attachments, finance, service contracts and insurance options
Carry out equipment appraisals on used machinery
Conduct on-site machine demonstrations and installations
Manage the full sales cycle from lead generation through to order completion
Maintain accurate sales forecasts and CRM records
Monitor customer account status and support payment collection where required
Work collaboratively with internal departments to ensure smooth delivery and customer satisfaction
Achieve and exceed sales targets and profitability objectives
Ensure all administrative and reporting requirements are completed accurately and on time
Maintain compliance with company policies, procedures, and health & safety standardsSkills & Experience Required Essential
Proven B2B sales experience within one of the following sectors (Industrial equipment, Material Handling, Access Platforms, Power Generation, Construction Equipment)
Strong consultative / solution-based sales approach
Excellent negotiation and closing skills
Ability to plan, manage and forecast sales activity
Strong commercial awareness and problem-solving ability
Confident communicator with strong relationship-building skills
Full UK driving licenceDesirable
Experience with material handling or forklift equipment
Forklift truck driving licencePersonal Attributes
Self-motivated with a strong “can-do” attitude
Professional and customer-focused
Able to work independently while contributing to team success
Strong organisational and multitasking abilities
Reliable, trustworthy and results-driven
Comfortable working in a dynamic and changing environment
Excellent communication skills at all levelsWhat’s on Offer
Competitive base salary
Excellent uncapped commission structure
Company car
Health insurance
Pension scheme
Full IT package
Expenses account
Ongoing training and development
Clear career progression opportunitiesHow to Apply:
If you’re an experienced engineer ready to take the next step with a well-established company apply now. Alternatively, contact Pete at Holt Recruitment on (phone number removed) / (url removed)