An exciting opportunity has arisen for an experienced Sales Manager to join a fast-growing international events business delivering large-scale B2B exhibitions and conferences across global markets.
This role sits within a highly commercial events team focused on sectors shaping the future of global industry. You will play a key role in driving revenue growth, selling exhibition space, sponsorship packages and strategic partnership opportunities to leading organisations.
Company Benefits:
* Competitive base salary £35,000 – £45,000
* 25 days annual holiday plus an extra 2 weeks over Christmas and New Year
* Attractive commission structure
* Company events
* Opportunity to work on international events with global clients
Key Responsibilities:
Sales Strategy & Market Growth
* Support the Head of Events in executing the wider sales strategy
* Identify new revenue streams, market opportunities and growth areas
* Monitor competitor activity and industry trends to inform sales planning
Revenue Generation
* Achieve and exceed individual sales targets
* Sell exhibition stand space, sponsorship packages and partnership opportunities
* Drive new exhibitor acquisition while retaining existing clients
* Identify and maximise upselling opportunities across the portfolio
* Develop tailored commercial proposals for key clients
Pipeline & Performance Management
* Maintain accurate pipeline forecasting and CRM records
* Track sales performance against targets and KPIs
* Identify potential risks to revenue delivery and implement corrective actions
* Ensure compliance with internal sales processes and reporting standards
Client Relationship Management
* Build long-term relationships with exhibitors, sponsors and strategic partners
* Act as a trusted advisor to clients, identifying opportunities to grow their presence at events
Market Development
* Prospect new business opportunities across target markets
* Identify and engage key decision-makers within target organisations
* Attend industry and competitor events to generate leads and market intelligence
* Prepare proposals, negotiate commercial terms and secure signed contracts
Experience and Skills Requirements
* Direct experience in B2B event sales, 2–4 years (preferably exhibitions and sponsorship), strong track record of hitting or exceeding targets in a similar environment, able to manage longer, consultative sales cycles with multiple stakeholders
* Comfortable building new business as well as developing existing accounts
* Ideally has worked internationally or on events with a global client base
* Proactive, commercially minded and a self-starter who is happy to take ownership and drive results
* Collaborative team player with strong communication skills, resilience and a positive attitude under pressure, confident negotiation and closing skills
* Experience using CRM systems and pipeline management tools, excellent presentation and proposal writing abilities
* Professional, credible and confident when dealing with senior stakeholders
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted