We are seeking an ambitious and results-driven Sales Manager to lead and grow sales across our four core departments. This role is pivotal in driving revenue, generating new customer leads for Landscapes and Garden Maintenance, and increasing footfall to both our retail and trade locations. You will play a key role in shaping the sales strategy, developing client relationships, and representing the company with professionalism and passion for the outdoor and horticultural industries.
Key Duties
Proactively generate new enquiries and customer leads / footfall across all departments
Identify and pursue domestic landscape and maintenance and commercial maintenance opportunities
Build and maintain a pipeline of prospects
Find and develop new routes to market
Actively seek potential new product lines for the Garden Centre and Yard, work with potential new suppliers and ensure staff are trained to sell these product lines
Work closely with Garden Centres and Trade Yard Managers to create and implement strategies that drive increased footfall and customer spend
Support marketing campaigns, promotions, and events that attract both retail and trade customers
Cultivate long-term relationships with high-value clients, suppliers, contractors, and community partners
Represent the business at garden shows, networking events, and industry exhibitions to raise brand awareness and generate leads
Collaborate with Department Managers and Marketing to align sales strategies with operational capacity and seasonal peaks
Provide feedback and insights to improve services and customer experience
Track and report on sales performance, KPIs, and market trends
Use CRM systems to manage leads, monitor follow-ups, and ensure consistent customer engagement
Key Skills & Knowledge
Proven track record in business to customer sales, preferably in horticulture, landscaping, construction, or related industries
Strong understanding of garden/landscape design, grounds maintenance, and retail operations
Excellent communication, negotiation, and interpersonal skills
Self-motivated, target-driven, and comfortable working independently and as part of a team
Ability to analyse market trends and adjust strategies accordingly
Full UK driving licence (essential)
Sales or Marketing qualification or background
Familiarity with CRM and POS systems
Salary and Benefits
£32-35K with performance-based commission
Company vehicle
Staff discount
Supportive and passionate team environment
Company Pension
On-site parking