This role reports directly to the CEO and owns all sales and marketing activity across Nurseplus. You will lead both a small centralised marketing team and the BD function with a strong emphasis on focus, prioritisation and commercial impact. Success in this role depends on close collaboration with Operations and other central teams to ensure growth plans are realistic, deliverable and aligned to branch capability. This is a hands-on leadership role, suited to someone who can set direction and execute.
Core accountabilities
Leadership & ownership
Full ownership of the marketing and business development functions
Direct line management of:
○ Central marketing team (small, specialist)
○ Two BD Directors
○ Bids & Contracts
Clear accountability for revenue contribution, pipeline health and growth priorities
Develop and deliver a joined-up sales and marketing strategy, aligned to CEO and board priorities
Focus effort on the areas that matter most:
Commercial strategy
○ New business
○ Lapsed client reactivation
○ Group and multi-site opportunities
Translate strategy into simple, practical plans for branches
Create and lead a focused marketing team to deliver:
Marketing
○ Campaigns that directly support revenue
○ Clear, consistent messaging across sectors
○ Client and candidate communications that drive action
Ensure marketing activity is measured on impact, not volume output
Lead, coach and challenge the BD Directors
Set clear expectations around:
Business development
○ Targeting
○ Messaging
○ Follow-up discipline
Ensure BD activity is insight-led and aligned to operational capacity
Work in close partnership with Ops leadership
Ensure alignment between:
Operations collaboration
○ What is sold
○ What can be delivered
○ Where the business should (and shouldn’t) grow
Act as a commercial sounding board on service design and market opportunity
Own reporting across sales and marketing
Provide clear insight to the CEO on:
Performance & insight
○ What’s working
○ What’s not
○ Where to focus next
This role is:
Hands-on
Commercial
Delivery-focused
About decisions and trade-offs
This role is not:
A brand-only role
A “lots of activity” role
A comfort hire
You will have:
Senior experience owning both sales and marketing ideally in a recruitment setting.
A track record of resetting or rebuilding commercial functions
Confidence operating in complex, multi-site businesses
The judgement to balance growth with delivery reality
The backbone to challenge, prioritise and make calls
Care experience is useful, not essential. Commercial credibility is essential.