Retail Marketing Executive

My client is looking for a Marketing Campaign Executive to help shape a best‑in‑class inflight retail experience.

My client is a leading European travel brand with a strong legacy and an even stronger ambition for the future. Over the past 25 years, they've transformed from a disruptive newcomer to a major player in the travel industry, one that is continuously innovating and raising customer expectations across the entire journey.

Their current mission is bold: to create an inflight retail experience worth talking about, while driving significant growth through smarter e‑commerce channels and enhanced customer engagement. With a strategic target of achieving £100m in annual retail profit by 2026, they are investing heavily in elevating retail marketing, content, and multichannel execution.

To support this, my client is looking for a highly organised, collaborative and commercially‑minded Marketing Campaign Executive to own the delivery of their onboard retail brochure and a range of connected marketing channels.

The Role:

My client is seeking someone who can manage the end‑to‑end delivery of their onboard retail brochure, a core customer touchpoint, as well as activity across CRM, seatback communications, organic social and digital channels.

Acting as the central coordination point across Marketing, Trading, Partnerships, Creative, Operations, Product and external agencies, this role ensures every brochure cycle lands on time, on brand and aligned to commercial objectives.

Key Responsibilities:

End‑to‑End Brochure Delivery (Primary Focus)

Own the full lifecycle of the onboard retail brochure, from planning and briefing through to production, distribution and onboard launch
Build and manage delivery timelines, critical paths and project plans
Coordinate cross‑functional inputs from trading, creative, legal, pricing, operations and agency partners
Serve as the single point of accountability, keeping decisions tracked and actions closed

Project & Programme Management

Lead brochure delivery using structured project management principles
Manage multiple internal and external workstreams simultaneously
Ensure all stakeholders are aligned to scope, responsibilities and deadlines
Drive continuous improvement across processes and workflows

Stakeholder Management

Build strong, collaborative relationships across senior and cross‑functional teams
Facilitate workshops, alignment meetings and creative briefings
Balance commercial goals with operational constraints
Maintain clear, consistent communication throughout the delivery cycle

Creative & Content Oversight

Oversee creative and content development to ensure assets meet brand, trading and customer standards
Develop and refine insight‑driven creative briefs
Support and coordinate creative shoots when required
Manage approval processes to keep programmes moving smoothly

Performance & Continuous Optimisation

Support post‑launch analysis alongside Trading and Analytics teams
Capture learnings and embed them into future brochure cycles
Contribute to testing programmes to enhance commercial performance over time

Skills & Experience:

Essential

Strong project management experience within marketing, retail or commercial environments
Proven ability to manage complex, cross‑functional delivery programmes
Excellent stakeholder management and communication skills
Highly organised, structured and detail‑oriented
Experience working with creative and production agencies

Desirable

Experience in retail marketing, e‑commerce or other fast‑paced industries
Understanding of how content and creative influence commercial KPIs
Experience delivering across both print and digital channels
Analytical, inquisitive mindset with the ability to switch between planning and execution
Comfortable working in a fast‑paced, changing environment