Head of Sales / Regional Sales Manager – UK & Ireland
📍 UK Wide | Full-Time
We are working with a market-leading manufacturer specialising in innovative solutions designed for healthcare and custodial environments. With strong global growth across EMEA, North America, and Asia-Pacific, the business is continuing to invest in its UK sales function and is now seeking a senior sales leader to drive performance and expansion across the UK & Ireland.
The Role
This is a hands-on leadership position, responsible for leading, developing, and motivating a team of Project Consultants to deliver revenue growth, strengthen strategic relationships, and build a high-performing sales culture.
You’ll play a key role in shaping regional strategy while remaining close to the field—coaching, supporting, and driving performance across the team.
Key Responsibilities
Leadership & Team Development
* Lead, coach, and develop a team of sales professionals
* Create a culture of accountability, performance, and continuous improvement
* Conduct regular performance reviews and set clear targets and development plans
* Support recruitment, onboarding, and succession planning
Field Leadership & Coaching
* Spend time in the field supporting customer engagement and deal progression
* Provide live coaching on sales approach, negotiation, and closing strategies
* Identify capability gaps and implement development plans
Sales Performance & Pipeline Management
* Deliver regional revenue and growth targets
* Monitor pipeline, activity levels, and conversion performance
* Ensure strong CRM discipline and accurate forecasting
* Analyse trends and implement corrective actions
Strategic Account Development
* Lead growth across key strategic and enterprise accounts
* Build senior-level relationships with customers
* Support team members in identifying and developing opportunities
Major Opportunities
* Oversee high-value and complex sales opportunities
* Lead commercial strategy, negotiations, and presentations
* Coordinate internal stakeholders to secure successful outcomes
Regional Planning
* Develop and execute the regional sales strategy
* Lead planning sessions and quarterly business reviews
* Maintain strong market awareness and competitor insight
What We’re Looking For
Proven experience leading and developing a B2B sales team
Strong track record of delivering against revenue targets
Experience managing strategic accounts and complex sales cycles
Commercially aware with excellent negotiation skills
Strong leadership presence with a coaching mindset
Analytical approach to sales performance and forecasting
Ability to influence stakeholders at all levels
Personal Attributes
Results-driven and highly accountable
Strong communicator and relationship builder
Customer-focused and commercially astute
Proactive, organised, and resilient
Comfortable operating in a fast-paced, growth environment
What Success Looks Like
Building a high-performing, engaged sales team
Consistently delivering revenue and growth targets
Strengthening key customer relationships
Improving pipeline quality and conversion
Embedding a strong sales culture across the region
📩 For a confidential discussion, please contact SFR Recruitment Solutions
Construction Recruitment Consultancy, dealing exclusively with Construction Jobs, Construction Vacancies and Specification Positions within: Door, window, Hardware, Ironmongery, Locks, Fenestration, Hinges, Architectural, Interior Products, Access Control, Fire, Security, Building Products, Fixing, Fasteners, Construction