Regional Sales Lead - North

Regional Sales Lead

North (Midlands Upwards)

£70,000 - £80,000 Basic + Bonus TBC

We are working with a fantastic Holiday Park operator who are looking for a Regional Sales Lead to take on the sales operation of a large patch of 17 holiday parks in the North. We are looking for someone from another industry, ideally lifestyle selling; leisure, health clubs, yachts, luxury retail, etc.

Area of Responsibility

General

* Lead regional Holiday Home Sales performance, driving delivery of revenue, margin and conversion targets across all assigned locations

* Own and optimise the end-to-end sales funnel, ensuring strong execution, visibility and continuous improvement across all stages

* Take a hands-on approach in locations, coaching, observing and supporting teams to improve sales capability, performance and consistency.

* Embed a high-performance culture through structured coaching, capability development and clear accountability at all levels

* Ensure consistent execution of sales processes, standards and ways of working across all parks to deliver reliable and repeatable results

* Facilitate and support effective training and coaching across locations, building capability that directly improves sales performance in line with Wilson Learning.

Commercial & Cost

* Own delivery of regional HHS revenue, margin and EBITDA performance across all assigned locations

* Drive commercial outcomes through active management of the sales funnel, ensuring strong conversion, pricing discipline and stock utilisation

* Execute pricing, promotional and stock strategies in line with trading plans to maximise revenue and protect margin

* Use data, insight and on-location presence to identify performance gaps and take action to improve results

* Ensure effective CRM usage and lead management processes are consistently applied to maximise conversion and sales efficiency

* Work cross-functionally with Commercial, Marketing and Operations teams to align trading activity with demand, lead quality and park opportunity

* Maintain trading integrity and compliance, ensuring all activity supports sustainable and ethical sales performance

Customer

* Ensure a consistent, high-quality customer journey across all stages of the Holiday Home Sales process

* Embed a structured and compliant sales process across all locations, ensuring transparency and professionalism

* Drive a customer-first approach that supports conversion and builds long-term owner relationships

* Ensure all sales activity is delivered in line with FCA requirements and internal compliance standards

* Work with Marketing and internal teams to align lead quality and customer demand with sales opportunity.

Culture & People

* Lead a hands-on coaching approach, building capability through in-location support, feedback and development

* Drive a high-performance culture with clear expectations, accountability and consistent performance management

* Champion eNPS as a way of building collaborative action plans that improve the working lives of our colleagues

* Recruit, develop and retain high-performing sales teams across the region

* Partner with People teams on workforce planning, onboarding and development

* Drive engagement and reduce turnover through effective leadership

Experience Needed

* Strong commercial and sales leadership experience with measurable commercial impact

* Demonstrable track record of delivering profitable growth and achieving EBITDA targets

* Experience leading and developing high-performing sales teams through coaching and performance management

* Strong understanding of the sales funnel and ability to drive performance improvement across all stages

* Experience executing sales strategies within a fast-paced, operational environment