Regional Sales Director - Used Car Supermarket Group
Location: North of England / Multi-Site Regional Role
Territory: Up to 4 dealership sites
Working Hours: Monday to Friday
Salary: £85,000 - £100,000 Basic | £135,000 - £150,000 OTE + Company Car + Executive Benefits
Our client is one of the UK's leading used car supermarket groups, operating high-volume retail sites and delivering a customer-focused approach across the automotive sector. Due to continued growth and expansion, they are now seeking an experienced Regional Sales Director to oversee and drive performance across multiple sites in the North of England.
The Role
As Regional Sales Director, you will take full responsibility for the commercial and operational success of up to four dealership locations across the region, overseeing a workforce of approximately 300 staff. Reporting into senior leadership, you will lead dealership management teams, drive sales and profitability, elevate retail standards, and embed a strong customer service culture across all locations.
This role requires a highly analytical and commercially astute leader who can use data, performance metrics, and operational insight to improve results while maintaining exceptional customer experience standards and consistent retail presentation across the region.
Key Responsibilities
Lead and support General Managers and senior leadership teams across up to four dealership sites
Oversee and inspire a workforce of circa 300 employees across the region
Deliver regional sales, profitability, and finance performance targets
Analyse operational and commercial data to identify performance trends and improvement opportunities
Drive exceptional retail standards and ensure consistency across all sites
Champion a customer-first culture focused on service excellence and customer satisfaction
Improve conversion rates, finance penetration, stock turn, and operational efficiencies
Ensure all dealerships operate in line with company processes, FCA regulations, and compliance standards
Develop and implement regional strategies aligned with company objectives and growth plans
Build a high-performance culture through coaching, mentoring, accountability, and leadership development
Work closely with finance, operations, marketing, and compliance departments to maximise business performance
Support recruitment, succession planning, and talent development initiativesCandidate Requirements
Previous experience in a Regional Sales Director, Group Sales Director, Head of Sales, or senior multi-site automotive leadership role
Strong background within the motor retail industry, ideally within used car supermarkets or high-volume automotive retail
Proven experience managing multiple dealership locations and large teams
Demonstrable success in driving sales growth, operational performance, and customer satisfaction
Highly analytical with strong commercial and operational insight
Passionate about retail standards, customer journey, and service culture
Strong leadership, coaching, and people development skills
Highly organised with the ability to manage competing priorities in a fast-paced environment
Results-driven with a hands-on leadership style
Full UK driving licence requiredWhat's on Offer
£85,000 - £100,000 basic salary
Realistic £135,000 - £150,000 OTE
Company car
Executive benefits package
Monday to Friday working pattern
Opportunity to join one of the UK's leading used car supermarket operators
Dynamic, fast-paced leadership environment with genuine career progression opportunitiesApply
If you are an ambitious automotive leader with multi-site experience and a passion for delivering outstanding commercial results, customer service excellence, and operational standards, we would love to hear from you