Product Marketing Manager
Manchester | Hybrid (3 days in office)
This is a rare opportunity to take full ownership of product marketing within a global engineering business that delivers all marketing activity in-house.
Rather than working in a narrow channel or briefing agencies, you will be responsible for delivering product marketing end-to-end, from launch planning through to execution across digital, content, and campaigns.
You will work directly with the Group Head of Marketing, who has built the function over 15 years and is now looking for someone to take ownership of this area, allowing her to step back from the day-to-day detail.
What’s on offer
* Salary dependent on experience, aligned to the scope of the role
* Quarterly performance bonus
* Annual company bonus
* Hybrid working (3 days office-based)
* Flexible working hours
* 36-hour working week, including an early finish on Fridays
About the Business
The business is a well-established, global manufacturer of technical products, supplying into a range of industrial sectors including manufacturing, energy, and infrastructure.
They operate through international distributor networks, with a broad product portfolio sold across multiple regions.
All marketing activity is delivered in-house across multiple regions and languages.
The Role
You will take ownership of product marketing for a key division, reporting directly into the Group Head of Marketing, from launch planning through to execution and ongoing lifecycle campaigns.
Responsibilities include:
* Planning and delivering global product launches end-to-end
* Translating technical products into clear, commercially focused messaging
* Creating marketing collateral across web, print, and campaign channels
* Supporting website optimisation and SEO activity
* Coordinating exhibition campaigns and product communications
* Managing social media content and engagement
* Working closely with product, sales, and international distributor networks
* Managing and developing two junior marketing team members
Who This Will Suit
This role will suit someone who enjoys getting into the detail of products and figuring out how to communicate their value clearly.
You are likely to:
* Enjoy understanding how things work and translating that into simple, relevant messaging
* Enjoy turning technical features into clear, real-world benefits that customers actually care about
* Be comfortable writing your own content rather than briefing it out
* Prefer being hands-on and seeing your work go live
* Be equally comfortable planning activity and delivering it yourself
* Enjoy variety and managing multiple projects at once
* Be pragmatic, low ego, and open to feedback and iteration
* Want to develop your breadth across the full marketing mix rather than specialising too early
This role is best suited to someone who enjoys a broad, hands-on remit rather than operating purely at a strategic level or within a single channel.
What Makes This Role Different
* Everything is done in-house
You will own the work rather than brief it out, with full visibility of output
* Learn from a hands-on marketing leader
You will work closely with someone who has built and still operates within the function, with a strong focus on developing people and giving real responsibility
* Real ownership
The role is designed to take responsibility away from senior leadership, giving you genuine accountability for delivery
Experience
* Experience delivering product launches within a B2B technical environment for physical / tangible products is essential.
* Ability to understand products and translate them into clear, relevant messaging
* Strong copywriting skills
* Experience working with sales and product teams
* Some exposure to digital marketing (web, SEO, campaigns)
Experience with Adobe or CMS tools is beneficial, but not essential if you have a strong foundation in content and messaging.
The Environment
This is a highly capable, close-knit marketing team that takes pride in delivering everything in-house, from concept through to final output.
You will be working alongside a hands-on Head of Marketing who is deeply involved in the work and genuinely enjoys developing people, giving you the opportunity to learn quickly and take on real responsibility.
It will suit someone who enjoys being in the detail, seeing their work go live, and having a direct impact on how products are positioned and taken to market.
If you take satisfaction from owning your work, improving it, and seeing the end result out in the market, this environment gives you the space to do that.
You will see your work move quickly from idea to live output, with a direct link between what you produce and how products perform in the market.
If you recognise yourself in the above, I’d love to have a confidential chat and talk it through. Apply now.
Please kindly note: backgrounds focused solely on software or SaaS marketing will not be considered
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