W
Product Marketing Executive
Woking
1 day ago
Full-time
On-site
Woking, Surrey
£40,000 - £50,000 GBP yearly
IT
Product Marketing Executive
Hybrid (3 days Woking office, 2 days home based | Software/SaaS/Healthtech
£40,000 - £50,000 + Benefits
Are you a creative and data-driven B2B product marketer looking to take ownership of product marketing initiatives in a global software business?
We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.
This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.
As Product Marketing Executive, you will:
* Execute product marketing campaigns aligned to product roadmaps and commercial objectives
* Support go-to-market initiatives for new product launches and enhancements
* Develop product messaging, positioning and value propositions
* Create sales enablement content, presentations, customer-facing materials and marketing collateral
* Drive demand generation activities and support lead nurturing programmes
* Monitor campaign performance, ROI, conversion rates and pipeline contribution
* Analyse marketing data and provide recommendations for continuous improvement
* Track market trends, customer needs and competitive activity
* Manage digital marketing assets and ensure content remains accurate and compliant
* Collaborate with Product, Sales and Marketing teams across international markets
AI-Enabled Marketing
A key aspect of this role is the practical application of AI within modern marketing operations. You will:
* Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
* Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
* Develop repeatable AI-assisted workflows to improve productivity and consistency
* Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
* Help promote AI best practices throughout the marketing organisation
You'll ideally have:
* 1-2 years' experience in B2B software Product Marketing
* Practical experience with AI-driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen
* Healthtech/healthcare sector experience
* Experience with one or more of HubSpot, Marketo, Salesforce, Dynamics or similar marketing automation and crm products
* Strong communication and stakeholder management skills
* Excellent organisational and project management capabilities
Hybrid (3 days Woking office, 2 days home based | Software/SaaS/Healthtech
£40,000 - £50,000 + Benefits
Are you a creative and data-driven B2B product marketer looking to take ownership of product marketing initiatives in a global software business?
We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.
This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.
As Product Marketing Executive, you will:
* Execute product marketing campaigns aligned to product roadmaps and commercial objectives
* Support go-to-market initiatives for new product launches and enhancements
* Develop product messaging, positioning and value propositions
* Create sales enablement content, presentations, customer-facing materials and marketing collateral
* Drive demand generation activities and support lead nurturing programmes
* Monitor campaign performance, ROI, conversion rates and pipeline contribution
* Analyse marketing data and provide recommendations for continuous improvement
* Track market trends, customer needs and competitive activity
* Manage digital marketing assets and ensure content remains accurate and compliant
* Collaborate with Product, Sales and Marketing teams across international markets
AI-Enabled Marketing
A key aspect of this role is the practical application of AI within modern marketing operations. You will:
* Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
* Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
* Develop repeatable AI-assisted workflows to improve productivity and consistency
* Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
* Help promote AI best practices throughout the marketing organisation
You'll ideally have:
* 1-2 years' experience in B2B software Product Marketing
* Practical experience with AI-driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen
* Healthtech/healthcare sector experience
* Experience with one or more of HubSpot, Marketo, Salesforce, Dynamics or similar marketing automation and crm products
* Strong communication and stakeholder management skills
* Excellent organisational and project management capabilities