DCT Recruitment is seeking an experienced Digital Marketing Professional to join their clients dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.
This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.
Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise.
Key responsibilities:
• Develop and execute integrated marketing campaigns
• Collaborate cross-functionally with internal stakeholders
• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
• Manage the full campaign lifecycle
• Oversee campaign budgets and forecasting performance
• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
• Lead, coach, and mentor a Campaign Executive
• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
• Safeguard brand integrity across all marketing communications, maintaining consistency in tone
• Support PR and communications activities
• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives
The person:
• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
• Strong copywriting and communication skills
• Highly analytical and data-driven
• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
• Excellent project management and organisational skills, with meticulous attention to detail
• Collaborative, proactive, and adaptable