Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Senior Analyst MMM, Marketing Mix Modeller for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions.
Central London location, hybrid, with 2-3 days a week in the office.
Responsibilities
* Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
* Serve as the analyst lead for the Data Clean Room strategy, specifically within Meta Advanced Analytics (AA)
* 5+ years of experience working in markets science or data analytics teams or other relevant roles.
* B.Sc in a quantitative Economics, Statistics, Mathematics, Data Science).
* SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.
* Proven experience building or managing Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.
Useful experience
* Hands-on experience with at least one major DCR environment.
* Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
* Understanding of AdTech and paid media mechanics, margin profiles