Marketing Manager (Education)

Are You an Educational Marketing Expert Looking for Impact?
Do you have proven marketing experience in the education sector and want to use it to shape how a respected independent school is perceived and positioned in an increasingly competitive landscape?
Are you ready to move beyond just executing campaigns and step into a strategic leadership role where your work directly influences student recruitment and the school's future growth?

Our confidential client, an award-winning independent school in Oxford serving 11-18 year-olds across multiple campuses and boarding houses, is seeking an experienced Marketing Manager to lead their marketing and communications strategy.

This is a senior marketing role with real influence. You'll report directly to the Director of Admissions and own responsibility for developing and executing integrated marketing campaigns to attract both domestic and international students. Working across 4 teaching sites and 6 boarding houses, you'll shape how this thriving educational community is perceived and represented.
 
As Marketing Manager, you'll deliver on an ambitious remit covering:

Strategic Leadership: Develop and implement comprehensive marketing and communications plans aligned with recruitment targets. Drive innovation in marketing strategy to strengthen recruitment pipelines and identify emerging opportunities.
Digital & Campaign Excellence: Plan and execute integrated marketing activities including recruitment events, digital campaigns, social media, PR, email, and print initiatives for UK and international audiences. Manage paid media, SEO, video content, and analytics reporting.
Budget & Performance: Manage the annual marketing budget with rigorous forecasting and KPI tracking. Provide regular performance reports to senior leadership, demonstrating ROI and campaign effectiveness.
Website & Brand: Own and optimise the school's website, maintaining brand integrity across all communications and materials. Ensure consistency and quality across all touchpoints.
Team Leadership: Line manage the Marketing and Communications Executive, allocating tasks and ensuring the marketing team delivers high-quality support across the organisation.
Stakeholder Collaboration: Work closely with the Admissions Team, Global Recruitment Team, Alumni community, external agencies, and Nord Anglia group marketing partners to amplify messaging and extend reach.
Content & Communications: Create engaging content about school life across multiple channels. Conduct market research to inform strategic planning and maintain competitive positioning.
ESSENTIAL: Marketing experience gained in an educational setting (independent schools, universities, further education, or comparable educational institutions). My client needs someone who understands the unique dynamics of school marketing, student recruitment cycles, and the educational sector landscape.
 
Beyond that, you'll bring:

Strategic Marketing Expertise: Proven ability to develop marketing strategies, plans, and content plans. Demonstrated success in campaign management and integrated marketing initiatives.
Digital Proficiency: Strong capability across digital marketing channels including analytics, social media management, paid advertising, email marketing (Mailchimp experience valued), WordPress, Google Analytics, SEO, and video editing.
Technical Skills: Proficiency in Adobe Creative Suite, copywriting and design. Ability to create compelling visual and written content with flawless attention to detail.
Leadership & Management: Excellent management skills with the ability to motivate and lead teams. Strong stakeholder management and interpersonal skills, working effectively across multiple departments and external partners.
Operational Excellence: Outstanding organisational and project management skills. Flexibility and resilience in a fast-moving, target-driven environment where priorities evolve. High accuracy and attention to detail.
Communications: Exceptional copywriting, editing, and grammar. Ability to adapt tone and create compelling messages that resonate with different audiences. Excellent events management skills (physical and online).
This is an opportunity to make a tangible impact on how an established, respected independent school communicates its values and attracts talented students. You'll work with a supportive, close-knit team and have genuine influence over the school's strategic direction. The role offers professional development, the chance to lead and mentor, and the satisfaction of contributing to young people's educational journeys.
 
Our client is a dynamic, vibrant independent school spanning multiple teaching sites and boarding facilities. They welcome domestic and international students and are committed to delivering excellence in education and pastoral care. They're looking for someone who shares their values and can elevate their marketing presence in an increasingly competitive landscape.
 
If you have educational marketing experience and the skills outlined above, we'd like to hear from you. Please send your CV and a brief covering letter explaining your educational sector background to us.

We're recruiting on a confidential basis on behalf of our client. All applications will be treated with discretion and we'll discuss next steps directly with shortlisted candidates