Marketing Manager – Offline & Print We’re looking for a bright, driven Marketing Manager to take ownership of our print activity while supporting a broader mix of offline channels. This is a hands‑on, varied role for someone who thrives in a fast‑moving B2C environment and enjoys turning their hand to whatever’s needed to make campaigns succeed.
As the Marketing Manager, you'll lead the planning, delivery and optimisation of print and non‑digital activity covering national press, magazines, inserts, catalogues and dispatch materials. You’ll also support the delivery of wider offline channels, including TV, radio, PR and direct mail, contributing to integrated campaigns and working closely with agency partners.
This role suits someone with strong print experience who’s also excited about expanding their impact across multiple offline touchpoints.
What You’ll Be Doing
Lead end‑to‑end print campaigns (press, inserts, magazines and more) from briefing through to results analysis.
Manage media agency relationships, ensuring offline plans are insight‑led and deliver strong ROI.
Develop clear, effective, creative and copy using established brand guidelines.
Analyse campaign performance, generating insights to continually optimise offline activity.
Support the planning and delivery of TV, radio, PR and direct mail, stepping in wherever needed across the wider marketing mix.
Ensure all campaigns meet brand, regulatory and audience‑specific requirements.
Operate as a flexible, proactive marketer who can balance multiple projects at pace.What You’ll Bring
Proven experience in print advertising (national press, magazines, inserts or DM).
A broader understanding of offline marketing, with exposure to channels such as TV or radio.
Strong grasp of direct response marketing principles and campaign measurement.
Experience in a fast‑paced, high‑volume B2C environment.
Confidence in managing agency partners across planning, buying and creative.
Strong attention to detail, excellent communication and effective stakeholder management.
A proactive attitude — happy to roll up your sleeves and get involved wherever needed.Bonus Points
Experience engaging the 50+ consumer audience.
Work in regulated sectors.
Familiarity with PR, influencer activity or other brand‑building channels