Working hours – Monday to Friday - 8.30am – 5.00pm
Capacity of role – Permanent position
Salary – £45,000 per annum.
Our client is currently looking for a Marketing Manager to lead day-to-day marketing activity across all divisions of the business. This is a hands-on management role for a commercially minded marketing professional who can combine clear strategy, strong content, creative judgement, disciplined project management and practical delivery.
Main duties include –
* Lead the group content marketing strategy across all brands, ensuring activity is planned, prioritised and aligned with commercial objectives.
* Develop and manage marketing calendars covering website content, campaigns, PR, events, advertising, email marketing and social media.
* Supervise, mentor and support Marketing Executives, setting clear priorities and maintaining high standards of delivery.
* Attend marketing meetings with external agencies and ensure actions, deadlines and deliverables are followed through.
* Support SEO through content development, link building, technical coordination and agency management.
* Create, proofread and edit content before publication, maintaining a consistent tone of voice, strong visual presentation and high standard of written English.
* Use modern content creation and collaboration tools to produce, brief and manage assets for web, social, email, print and sales support.
* Manage organic and paid social activity across relevant platforms, ensuring content is purposeful, on brand and appropriate to each channel.
* Plan and deliver email marketing, CRM and automation campaigns using Mailchimp, HubSpot, Campaign Monitor or equivalent tools.
* Track campaign, website, email, social, paid media and SEO performance and provide regular reports for internal stakeholders.
* Maintain the CPD database and complete CPD certification administration for the Sales Team and RIBA-related activity.
Candidate Attributes –
* Proven marketing experience, ideally in a B2B, manufacturing, construction products, architecture or technical product environment.
* Excellent written English, copywriting, proofreading and editing skills.
* Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
* Experience managing digital marketing activity, including websites, email or CRM campaigns, social media, paid media, content and reporting.
* Confident working with data and analytics, including GA4, Google Search Console and dashboard/reporting tools.
* Experience managing or coordinating external agencies, suppliers and internal stakeholders.
* Ability to supervise, mentor and support junior marketing colleagues.
* Sound working knowledge of Microsoft Office software