Department: Technical
Reports to: Chief Technology Officer
Responsible for: Marketing Function
Role Overview
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing function and support strategic business growth. The successful candidate will manage a small team and collaborate closely with sales and technical departments to drive brand awareness, lead generation, and market engagement.
Key Responsibilities
* Develop and implement the annual marketing strategy, ensuring alignment with overall business objectives.
* Manage the marketing budget to optimise return on investment across all channels and campaigns.
* Lead, mentor, and develop a small marketing team, fostering collaboration and high performance.
* Collaborate with sales and technical teams to plan and execute campaigns, product launches, and customer communications.
* Plan and manage marketing events, including trade shows, exhibitions, and conferences overseeing stand design, logistics, and promotional materials.
* Oversee digital presence, including website content, SEO, and social media channels, ensuring relevance and engagement.
* Maintain brand consistency across all marketing materials and communications.
* Monitor market trends, competitor activity, and campaign performance, providing regular reports and insights to senior leadership.
* Undertake additional reasonable duties as required to support business objectives.
Qualifications and Experience
* Degree in Marketing, Business, Engineering, or a related field
* Proven marketing experience within an industrial, engineering, or manufacturing environment
* Demonstrated experience in organising trade shows and marketing events
Skills and Attributes
* Strong leadership and team management capabilities
* A good understanding of Engineering
* Excellent communication and interpersonal skills
* Proficiency in social media management and website content oversight
* Strategic thinker with a hands-on approach to execution
* Ability to work cross-functionally with technical and commercial teams
* Familiarity with CRM systems and marketing automation tools