Marketing Manager

Shopper & Trade Impact Manager – West Yorkshire

Global FMCG Brand | Shopper Marketing, CRM & Category

We’re looking for a high-energy, commercially sharp Shopper & Trade Impact Manager to drive standout retail execution for a global FMCG brand.

This role is about winning in-store and with customers, delivering measurable results even when competing against brands with significantly larger budgets. You’ll lead high-impact shopper activity, strengthen customer engagement programmes, and support the business with category insight that drives smarter decisions.

What You’ll Own

Shopper Marketing

* High-impact POP/POS and in-store activation

* Secondary displays (FSDUs, hanging units, parasite units, countertop displays)

* Data-driven shopper strategy optimisation by retailer, medium and message

* Agency management, performance tracking and continuous optimisation

* Translating global brand strategy into powerful local retail activation

Customer CRM

* Execution and optimisation of bi-monthly brand engagement and sampling programmes

* Delivery of customer head office events and trade shows

* Running weekly digital engagement programmes for retail partners

Category Insight

* Supporting commercial teams with insights from platforms such as Nielsen, Circana, Kantar and Dunnhumby

What We’re Looking For

* Proven success delivering strong commercial results with fewer resources than category leaders

* Deep experience in shopper marketing and retail activation

* Strong data, insight and performance mindset

* Ability to turn strategy into action in-store

* Brand-side experience preferred (strong agency candidates considered)

Why This Role?

You’ll have the opportunity to drive real retail impact, influence how global brands show up with retailers and shoppers, and deliver outsized results in highly competitive categories.

If you’re someone who knows how to win at shelf and with customers, we want to hear from you