A great opportunity has arisen for a multi-skilled marketer to join a leading international company in the professional services industry.
Reporting to the senior management team, the role requires someone confident to build and maintain a strategic marketing plan and will involve working with the established market-leading to retain and expand their brand awareness and take them forward over the next decade.
The successful candidate will be the marketing adviser and will drive through a creative and effective plan of events and other marketing activities to support the wider team.
Your role will involve:
* Work closely with the Senior Management and support teams to develop and manage the marketing strategy and planning across all of the company’s markets.
* Develop and deliver campaigns/ marketing programmes through social media, events, sponsorships, awards & recognition, digital marketing, PR
* Own and drive forward the marketing plan and review external marketing opportunities for strategic suitability; including sponsorships, speaking engagements, editorial and advertising
* Put in place and champion key marketing and business development systems, (CRM, email marketing), working with the wider team on processes to develop the firm’s business intelligence.
* Work with existing in-house and freelance resources (copywriters, translators, designers, PR consultants) to drive effective client communications.
You will be the ideal candidate due to your:
* Educated to degree level (or equivalent) (not necessarily in marketing) and have the intellectual capacity and curiosity required to understand how to help solve complex issues within a commercial and legal context.
* Experience in professional services marketing.
* Experience in all aspects of digital marketing
* Work effectively and confidently within a complex multi-stakeholder structure. In particular, skilled in managing multiple projects and competing demands.
* Accomplished in strategic planning and delivery.
* Have a good understanding of multi-channel marketing and have experience in delivering campaigns tailored to the channel and the audience.
* Experienced in managing social media channels, in line with specific thought leadership goals.
* Excellent communicator (both written and verbal).
* Experience of managing a marketing budget.
* Understanding of the effective use of marketing software, including CRM, digital marketing and event management systems and processes, including using AI tools to boost productivity