Strategic Ownership
Execute marketing strategy alongside the Product department to align with company goals.
Assist in forecasting and managing revenue targets across marketing
Manage the marketing budget to ensure efficient allocation and strong ROI.
Identify and support delivery of new or expanded revenue opportunities.
Present key performance data to the Senior Management Team (SMT), including lead volumes and campaign metrics, to support strategic decision-making and business planning ensuring marketing activity is delivered on time, within budget.
Identify key areas for growth and expansion Creative and Brand Positioning
Plan and deliver multi-channel marketing activity to drive customer acquisition, conversion, and loyalty.
Create compelling, on-brand content and visuals that improve engagement across digital and offline channels.
Translate insights into standout creative concepts and high-quality assets (copy, visuals, video) that strengthen brand distinctiveness and improve engagement
Ensuring all creative assets are cohesive, high-quality, and aligned to brand guidelines
Oversee PR and brand storytelling (media relations, press releases, press trips) to amplify reach and credibility
Work with the Digital Marketing Manager to ensure alignment across all media and offline marketing.
Monitor competitor activity and market trends to inform commercial strategy.
Partnerships & External Relations
Build and manage Coop Partnership strategies with tourist boards, cruise lines, and other strategic partners.
Support commercial negotiations with suppliers and external partners.
Manage agencies and retainer partners to ensure commercial value and alignment.
Performance & Data-Driven Decision Making
Use customer and campaign data to refine messaging, product positioning, and performance.
Track and report on campaign and product performance, optimising strategies based on insights.
Conduct strategic marketing and product analysis to guide commercial decisions.
Optimise acquisition funnels, landing pages, and email journeys to maximise ROI.
Team Leadership & Development
Lead, mentor, and support a small marketing team
Strategic and People lead for the Product departmentOversee the department's direction, look after the team's culture and wellbeing and being the senior reporting contact for the department -Work closely and cohesively with the Product department to make informed decisions
Set clear objectives, provide support, and promote a culture of creativity, innovation, and commercial focus.
Align team objectives with business goals and ensure high performance across all commercial functions.
About You
Proven experience in a commercial or marketing management role within the travel industry.
Strong creative flair
Hands-on marketing experience across digital and offline channels, with a focus on performance and ROI.
Excellent communication and negotiation skills, with confidence in representing the business externally.
Experience leading and developing small teams.
Strong analytical skills, with the ability to interpret data and make commercially sound decisions.
Understanding of product development, contracting, and supplier negotiation.
Bring experience or a strong understanding of the Latin American tourism sector.interested please apply here or email (url removed)