Coulter Elite Resourcing are hiring a hands-on Email Marketing Executive.
This role is a key part of our revenue-driving CRM team. You’ll write copy, design visuals (images and layouts), and build the emails that power our customer communications. You’ll be the in-house guardian of email best practices, ensuring campaigns are on-brand, current, compliant, accessible, and high-performing. You’ll start with email and, over time, help us expand into wider CRM channels (SMS, push, in-app).
What you’ll do...
* Create end-to-end emails: write, design (including images/graphics), and build responsive, mobile-first campaigns; test to ensure they’re optimised for each client and device.
* Deliver high-quality emails: produce conversion-focused campaigns with fast turnaround, scaled seamlessly across devices and channels, and delivered to tight deadlines.
* Own best practice: stay current on deliverability, accessibility, design/coding standards, and compliance (GDPR, CAP) - and apply them.
* Set up and send: build in Salesforce Marketing Cloud, support segmentation, dynamic content, QA, and deployment.
* Test and optimise: plan copy/design/subject-line tests; analyse performance; iterate to improve opens, CTR, and conversion.
* Collaborate: partner with marketing and product teams to keep messaging on-brand; contribute to templates and the design framework.
* Report and recommend: deliver clear performance reports with insights, actions, and testing ideas.
You’ll bring...
* 2+ years’ experience creating, designing, and building email campaigns.
* HTML/CSS skills for responsive email coding and cross-client rendering.
* Experience with Salesforce Marketing Cloud (or similar ESP).
* Strong copywriting skills and a passion for concise, engaging, customer-focused content that drives action, with an understanding of behavioural triggers.
* Understanding of personalisation, dynamic content, and segmentation.
* Meticulous attention to detail and a proactive, self-starting approach.
* Working knowledge of email regulations, data protection, and advertising codes.
* Experience collating and presenting engagement reports.
* Familiarity with basic image editing tools (e.g., Figma, Photoshop) to refine assets.
If the role of Marketing Executive is of interest to you please email or call Fraser