Marketing Executive

Marketing Executive – Harrogate - £30k per annum + excellent benefits

Our client is a well-established company based near Harrogate; due to continued growth and expansion they are looking for an experienced Marketing Executive to join their existing team.

This role suits someone commercially minded, hands-on, and able to create targeted marketing programmes that directly support telemarketing, business development and account-based selling.

Main Duties and Responsibilities:

* Build targeted multi-step marketing campaigns focused on our priority sectors

* Working closely with the clients sales and business development teams.

* Produce high-quality e-shot campaigns, LinkedIn posts, and sector-specific value propositions that directly support telemarketing follow-up.

* Redefine website content and structure to emphasise company strengths

* Develop new landing pages optimised for contract buyers

* Content Marketing; Creating sector-specific educational content

* Track and report on lead quality and market penetration

All applicants should possess the following skills / experience:

* Proven experience within a similar role

* Strong understanding of account-based marketing

* Excellent written and digital content skills

* Confident with LinkedIn marketing and segmentation tools

* Able to turn technical and compliance-led information into clear commercial value

* Self-managed, proactive and comfortable working at pace

Keywords – Marketing, Marketing Executive, B2B, Lead Generation, account based marketing, ABM, marketing campaigns, e-shots, LinkedIn, SEO, PPC, content marketing, website, website content, web marketing, marketing manager, Harrogate, North Yorkshire