Location: Poole
Salary: Up to £45,000
Job Type: Full-time, Permanent
Are you passionate about marketing automation, CRM systems, and using data to drive commercial success? We're recruiting for a Marketing & Sales Automation Manager to join a growing business, where you'll play a key role in improving marketing performance, streamlining sales processes, and delivering valuable insights across the customer journey.
The Role
Working closely with both the Marketing and Sales teams, you'll manage and optimise marketing automation, lead management, CRM processes, reporting, and campaign performance. You'll ensure data is accurate, customer journeys are effective, and automation supports business growth.
Key Responsibilities
Manage and optimise marketing automation workflows and lead nurturing campaigns.
Build and improve customer journeys, lead scoring, and segmentation.
Support the sales team by improving CRM processes, lead routing, and pipeline management.
Develop dashboards and reports to monitor campaign performance, lead generation, and ROI.
Analyse marketing and sales data to identify trends and opportunities for improvement.
Maintain CRM data quality and ensure GDPR compliance.
Identify opportunities to automate manual processes and improve efficiency.
Work with internal stakeholders to continuously improve marketing and sales operations.