Our client is a fast-moving e-commerce business operating at the cutting edge of their sector. A digitally-led retailer with a high-volume, multi-SKU product range and a loyal, growing customer base. They are a genuinely people-first business, with a collaborative culture and a well-established marketing function.
Due to maternity leave, they are now seeking an experienced Head of Retention Marketing to step in and lead the retention function on a fixed term basis. This is a high-impact role covering a close-knit team of six, with responsibility for email, SMS, loyalty, social media, creative and campaigns, all delivered entirely in-house.
THE HEAD OF RETENTION MARKETING ROLE RESPONSIBILITIES WILL INCLUDE:
Leading and managing a team of six across retention, loyalty, email, SMS, social media, creative and campaigns
Owning and evolving the customer retention strategy, with a focus on repeat purchase, loyalty and lifecycle marketing
Analysing customer data to identify engagement opportunities, churn risks and intervention points
Overseeing the performance of Klaviyo (email/CRM) and Yotpo (loyalty) with full vendor support available
Providing regular reporting and insights to the wider Brand and Marketing leadership team
Maintaining a culture of data-led decision making and continuous improvement within the team
THE IDEAL HEAD OF RETENTION MARKETING WILL HAVE:
5+ years' experience in retention marketing, ideally within a B2C, e-commerce or high-volume retail environment
Proven team leadership skills — this team is performing well and needs someone who will protect and nurture that culture
Strong analytical ability — comfortable working with customer data to inform strategy and drive decisions
Experience of email/CRM platforms (Klaviyo experience is a bonus, though not essential)
A hands-on, collaborative approach with the credibility to influence at senior level
Availability to commit to an FTC starting ideally in early April 2025
WHY JOIN THIS BUSINESS AS THEIR HEAD OF RETENTION MARKETING?
9-day fortnight — a full day off every other Friday, with no reduction in salary.
Hybrid working with 2 days in the office each week
Modern, open-plan offices with free parking, an on-site canteen, café and games area
A high-performing team that is already in great shape
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in placing marketing professionals across a range of sectors and have a variety of similar roles available. We offer a personal service that will give you the best possible outcome in the recruitment process