Elizabeth Finn Homes is a leading provider of high-quality care for older people, renowned for delivering exceptional standards across our homes in the UK. We are dedicated to creating a caring, respectful, and safe environment for residents, while fostering a supportive and rewarding workplace for our colleagues.
About the Role
We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. As a Head of Marketing & Sales joining our diverse team who are proud of the difference we make to our residents you will:
* Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission
* Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
* Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
* Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
* Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
* Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand
* Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies
* Ensure our digital presence across a range of platforms is delivering lead generation and local referrals through a range of approaches including SEO, Google Analytics etc
* Manage a range of third-party marketing resources to be high performing and value for money
* Provide the wider leadership with regular competitor and market intelligence to assess and adjust our position within the market as necessary
* Develop a consistent approach to internal communications, developing mechanisms to share and celebrate our residents, our people and our homes regularly to support overall engagement
* With the People Team, promote our employee value proposition to ensure engagement with new and existing talent
* Lead and develop a small, high-performing marketing and sales team that delivers impactful content
* Manage the annual marketing & sales budget, ensuring solid return on investment across all areas
* Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation
Person specification
* Experience of leading the marketing, sales communications or brand management for an organisation, ideally within the care or healthcare sector
* Experience of delivering occupancy, sales growth or commercial performance
* Experience of managing brand, PR, digital marketing and employer brand activities
The deadline for applications is by 5:00 pm on the 6th January 2026
The first stage of the process will be an interview via Teams and held in the week commencing 12th January 2026.
The second stage of the process will be held in person at our Halliwell Care Home the week commencing 20th January 2026