About the Company
A market-leading international provider of home and commercial solutions is seeking an experienced Head of Direct Sales to lead a high-performing, multi-channel sales function. The organisation is part of a global group and has demonstrated strong growth in the UK, with ambitious plans to further scale performance, customer experience, and revenue.
The business operates a modern UK headquarters with integrated production, R&D, and commercial teams, alongside a national field sales operation.
The Role
This is a senior leadership position responsible for driving performance across a nationwide direct sales channel, including both field-based teams and hub operations.
You will lead regional management teams and oversee a large network of sales professionals, ensuring strong commercial performance, operational efficiency, and exceptional customer experience.
Key Responsibilities
Lead and manage the direct sales organisation, including field sales and operational hub/showroom teams
Own and deliver sales strategy, performance, and growth plans
Drive revenue, margin, and conversion improvements across all channels
Partner with senior stakeholders across marketing, operations, finance, IT, and HR
Develop and coach regional leaders to maximise team performance and engagement
Optimise systems (CRM/ERP) and processes to improve productivity and reporting
Ensure delivery of a best-in-class customer journey
Oversee compliance with regulatory and health & safety requirements
Collaborate with marketing to maximise lead generation and conversion
Lead and support M&A activity, including integration of acquired businesses
Key Focus Areas
Deliver sustained double-digit growth and improved commercial outcomes
Increase recurring revenue streams and customer lifetime value
Enhance customer satisfaction and advocacy (NPS, reviews, retention)
Build a high-performing, engaged sales culture
Ensure robust governance and compliance standards
About You
Leading large, multi-site or national B2C sales operations
Managing field-based sales teams and performance-driven environments
Developing and executing strategic growth plans
Delivering measurable results across revenue, margin, and customer metrics
Driving change, transformation, and continuous improvement
Stakeholder management across senior leadership teams
You will also bring:
Strong leadership presence and the ability to inspire high-performing teams
A hands-on, results-focused mindset
Excellent communication and relationship-building skills
Commercial acumen and data-driven decision-making capabilityAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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