To lead, develop and deliver Fundraising and Marketing Strategy in support of the organisation’s 5-year strategic plan. The postholder will drive income growth across voluntary giving, legacies and grants; strengthen supporter, volunteer and customer engagement; and ensure effective use of the organisation’s CRM and customer service systems.
This role provides leadership to the Fundraising, Marketing and Customer Services teams, manages relationships with key partners and agencies, and ensures all activity is compliant, high-quality and aligned to organisational priorities.
Education and Qualifications
Essential
* Educated to Level 3 or equivalent experience (e.g., A-Level, NVQ Level 3).
* GCSE (or equivalent) grade C/4 or above in English and Maths.
* Educated to degree level or equivalent professional experience.
Desirable
* Professional qualification in fundraising, marketing, communications or related field (e.g., IoF, CIM, DMA).
* Evidence of continuous professional development.
Experience
Essential
* Demonstrable experience leading a fundraising, sales or income-generation function for a minimum of 3 years.
* Proven success in securing significant income (c.£200,000+) through grants, trusts, voluntary giving, legacies, community fundraising or similar.
* Experience developing and delivering successful fundraising and/or marketing strategies, campaigns or annual plans.
* Experience preparing compelling and successful funding applications and managing grant reporting requirements.
* Experience managing and motivating staff and/or volunteers to achieve clear objectives.
* Experience of effectively managing budgets, forecasting income, and monitoring financial performance.
* Experience using CRM systems for donor or customer management, data analysis and reporting.
* Experience leading or contributing to impactful marketing, PR or promotional activities.
* Experience working successfully collaboratively across departments and with external partners or agencies.
Desirable
* Experience building relationships with high-net-worth individuals or major donors.
* Experience developing legacy marketing or donor stewardship journeys.
* Experience overseeing customer service or supporter care functions.
* Experience implementing new CRM systems or improving data processes, particularly relating to GDPR.
* Experience delivering digital marketing or social media campaigns with measurable ROI.
* Experience establishing or scaling new fundraising teams or income streams.
Knowledge
Essential
* Strong knowledge of successful fundraising methods including voluntary income and grant fundraising.
* Understanding of core marketing principles, brand management and campaign development.
* Knowledge of CRM systems and data management practices.
* Good understanding of GDPR and data protection obligations.
* Knowledge of budgeting, forecasting and financial monitoring.
* Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
* An understanding of using Generative AI in fundraising and Marketing.
Desirable
* Understanding of the Code of Fundraising Practice.
* Knowledge of digital tools such as Mailchimp, Google Analytics, Google Ads and social media platforms.
* Awareness of issues affecting older people and/or vulnerable groups.
We endeavour to reply to all applications, however, if you haven`t heard from us within 7 days, you have been unsuccessful with this particular role. You are very welcome to apply to future advertisements placed by Grafters Recruitment Consultants / Grafters Accountancy Personnel