Location: London-based
Salary: £30,000–£35,000 DOE + Commission
Working Pattern: Hybrid / Field-Based
About the Company
We are a fast-growing premium drinks business expanding rapidly across the UK hospitality sector. With a modern, high-end product range and ambitious growth plans, we are looking for a driven Field Sales Executive to help grow our presence across London.
The Role
This is a field-based, new-business sales role focused on opening new customer accounts and building strong face-to-face relationships.
You will spend most of your time visiting bars, restaurants, hotels, venues, and hospitality operators - introducing premium alcoholic beverages, generating interest, and securing new stockists.
This role suits someone energetic, confident, target-driven, and comfortable with direct, in-person selling.
Key Responsibilities
* Prospect and visit new hospitality customers across London.
* Sell a premium alcoholic beverage portfolio to bars, restaurants, hotels, and venues
* Build relationships with venue owners and decision-makers
* Manage the full sales cycle from outreach through to close
* Generate leads through networking, cold outreach, and direct visits
* Consistently achieve new business targets
* Represent the brand professionally in the market
Experience & Requirements
* Experience in field sales, drinks sales, hospitality sales, or FMCG
* Confident with face-to-face selling and new business development
* Experience selling into hospitality is desirable
* Self-motivated, resilient, and commercially driven
* Passion for premium drinks and hospitality
* Full UK working rights
What We Offer
* £30,000–£35,000 base salary
* 10% annual performance bonus
* Additional 5% stretch-target bonus
* Autonomy and progression opportunities
* Chance to join a fast-growing premium drinks brand