Radius is seeking a Enterprise Sector & Global Marketing Communications Manager for a 1yr FTC for my client based in East London.
A successful candidate will develop and execute marketing strategies that drive lead generation for the Enterprise sector by creating targeted campaigns and driving growth through effective marketing initiatives. Working closely with sales, product development, and other departments ensuring alignment and maximising impact.
Sector lead generation
* To develop and execute enterprise sector marketing strategies and campaigns
* To generate sales leads for the enterprise sector through the development and implementation of marketing strategies, identifying opportunities for growth in the sector, partnering with external agencies and vendors as needed to support marketing efforts, including for sell-with and sell-through prospects
* To plan, execute, and manage omni channel lead generation marketing campaigns including but not limited to the company website, search engines, social media, trade shows and other events
* To build and maintain strong relationships with key stakeholders, including customers & partners, representing the company at industry events and work closely with the sector team to support lead generation and conversion efforts
* To monitor and analyse sale lead and pipeline progress against KPIs, follow-up as required, prepare reports and provide regular updates to sector leadership on marketing and sales performance
* To create weekly/monthly/quarterly sales reports, making recommendations, amending marketing approaches as required
Content creation
* Develop relevant enterprise sector content to support lead generation campaigns
* Identify and liaise with customers to generate sector specific case studies that demonstrate the value and impact of their relationship with company
* Develop and maintain sector specific credentials packs and other marketing material such as PowerPoint presentations, brochures and fact sheets
Social Media
* To lead company’s social media strategy delivering a highly targeted, impactful and engaging social media plan that engages and builds our social media community
* To deliver and measure the results of social media activities, optimising all key channels.
PR & Crisis Communications
* To support the UK organisation and company’s regions with delivery and amplification of public relations activities
* To assist with UK public and media relations, supplier management and development. Identifying opportunities to increase and improve consistency.
* To support Crisis Communications from time to time as required
* To identity and manage submissions for industry awards in conjunction with our PR agency
Global marketing
* To lead the global social media strategy, provide support and guidance to the regional teams in the delivery of social media activities that align with global brand guidelines
* To support company’s participation in global events
Essential requirements:
* Experienced in developing and delivering omnichannel marketing strategies that deliver profitable growth
* Experience of developing marketing approaches for sell-with or sell-through
* Strong analytical skills
* Creative thinking and strong communication skills
* Strong proficiency in marketing automation tools and CRM systems
* Ability to collaborate and build enduring relationships with both internal and external key stakeholders