As a top company in natural living and wellness, we're starting a digital transformation journey, and you could be a key part of it. You can join us as an Email Marketing Specialist, making an immediate impact on our omnichannel strategy.
You will play a critical role in executing email campaigns across European countries in 16 languages. Working closely with Digital Marketing Manager, this position offers the unique opportunity to be involved in the early stages of implementing a Customer Data Platform (CDP) and developing omnichannel communications and automated marketing strategies across the region. Here, every day you will have an opportunity to innovate, impact, and boost your career.
Main Objective of Position:
The Email Marketing Specialist is responsible for the end-to-end execution of multilingual email and omnichannel campaigns across European markets. This role plays a critical part in delivering accurate, timely, and high-quality communications that support marketing, events, and commercial objectives.
The ideal candidate is highly detail-oriented, exceptionally organised, and thrives in a fast-paced environment with tight deadlines. They are confident working with modern email and omnichannel platforms and can manage multiple campaigns and priorities simultaneously without compromising quality. This is a fixed-term contract position to provide maternity cover.
Key Responsibilities:
* Execute multilingual email marketing campaigns using an omnichannel platform, ensuring flawless setup, testing, and on-time delivery.
* Own the campaign execution process end to end, including final checks and implementation of last-minute changes prior to send.
* Build, manage, and optimise automated customer journeys, including welcome series, abandoned cart, post-purchase, and re-engagement flows.
* Collaborate closely with the design team to develop email templates that are visually engaging, on-brand, and optimised for performance.
* Manage customer databases, including audience creation, segmentation, data hygiene, and contact clean-up.
* Work cross-functionally with marketing, events, sales, design, and other stakeholders to ensure email activity aligns with overall strategy and brand guidelines.
* Maintain accurate and up-to-date records of tasks and progress within the task management system.
* Provide ad-hoc support for email project setup and manage incoming email-related requests via the task management system.
Competencies:
* Exceptional attention to detail (critical for success in this role)
* Strong problem-solving mindset
* Design and aesthetic sensibility
* Flexibility and adaptability in a fast-moving environment
* Excellent time management and prioritisation skills
* Proactive, self-motivated, and able to work independently
* Confident decision-making and ownership mindset
Knowledge, Skills, and Abilities:
* Outstanding attention to detail with the ability to identify and correct errors in campaign setup and execution.
* Strong organisational and project management skills, with the ability to manage multiple campaigns concurrently.
* Solid knowledge of email marketing best practices, deliverability, and industry standards.
* Proven problem-solving and critical thinking abilities.
* Comfortable working both independently and collaboratively within cross-functional teams.
* High level of proficiency with email marketing platforms such as Mailchimp, ActiveCampaign, Klaviyo, HubSpot, Marketo, or similar.
* Hands-on experience with email marketing automation and customer journey building.
* Strong understanding of data management, segmentation, and audience targeting.
* Good understanding of data privacy regulations, including GDPR (and CCPA where applicable).
Education & Experience:
Essential
* Bachelor’s degree or equivalent professional experience & Minimum of 2 years work experience in email marketing
* Technically confident and comfortable working with marketing technology tools
* Excellent written English & Experience prioritising multiple tasks while meeting tight deadlines
Desirable
* Experience with HTML and CSS for email design and coding, Experience of working in wellness and beauty industry
* Experience of working with an international team, across different time zones & European language skills
If you are interested to apply in this role, kindly share your CV at your earliest convinience