Director of Sales and Marketing

ALF Executive have been engaged to recruit a Director of Sales & Marketing for a highly successful, privately owned business operating at the intersection of automotive, employee benefits and financial services.
This is a newly created Executive Board appointment. The business has restructured its senior leadership to support its next phase of growth, and this role has been built to own the commercial agenda in full. Three Heads of Department report in, across a function of up to 50 people.
The remit is genuinely strategic. Which markets, which segments, which channels, which propositions. Not managing a plan someone else wrote.
𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗴𝗲𝘁
• £100,000 – £120,000 basic salary
• Generous variable earnings scheme
• Car entitlement, plus access to the employee car scheme
• A seat on the Executive Board, reporting directly to the Managing Director
• BUPA private medical cover, annual health assessments and a health cash plan
• Attractive pension provision, loyalty bonus and long service recognition
• Genuine flexibility on location, with presence expected at the Greater Manchester head office
• A business with over 20 years of profitable trading, working with more than 30 manufacturers
𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴
• Defining and delivering the long term sales and marketing strategy
• Setting commercial priorities across customer segments, channels and partnerships
• Leading the evolution of the product set and the routes to market
• Bringing sales and marketing together behind one growth plan and one performance narrative
• Building the commercial performance and investment frameworks that sit underneath it
• Leading and developing three Heads of Department and the wider function
• Contributing to the strategic leadership of the business as an Executive Board member
𝗪𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿
• Senior leadership experience gained at Executive, Board or senior leadership level
• A background in sales or marketing leadership, weighted towards the commercial side
• A proven record of delivering sustainable revenue growth against ambitious targets
• Experience shaping go to market strategy, growth plans and customer acquisition programmes
• Experience developing strategic partnerships and owning key customer relationships
• The ability to use market intelligence and customer insight to shape strategic decisions
• Someone who builds followership, creates momentum and takes people with them
This may suit a candidate from automotive, automotive finance, leasing, fleet, employee benefits, financial services or other professional services background. Sector knowledge is welcome, but the priority is commercial leadership.
The shortlist for this role closes on Friday 11 September 2026. Early conversations are strongly advised.
This is a rare opportunity to take a seat at the table of a business that knows exactly what it wants to become, and to be the person who decides how it gets there.
Apply directly or get in touch with Gavin Reynolds at ALF Recruit for a private and confidential conversation