Digital Marketing Specialist (SEO & PPC)

Digital Marketing Specialist (SEO & PPC)
Salary: £45,000 - £55,000 (DOE) | Location: Stevenage (Office Based)

Company Overview
Join a dynamic, family-owned entrepreneurial group with 37 years of stability, strong community engagement, and a culture built on honesty, trust, and teamwork. This role offers genuine career progression and the chance to make a measurable commercial impact.

The Role
We're seeking a commercially minded Digital Marketing Specialist to lead SEO and Paid Search across multiple brands. You'll turn insights into action, optimise search performance, and collaborate with Web Development, Sales, Content, and leadership teams. This role offers ownership of Group-level digital marketing strategy and execution.

Key Responsibilities

Strategy & Execution: Develop and maintain SEO roadmap; translate performance into commercial outcomes; share best practices.

Technical SEO: Audit sites, resolve crawl/indexing issues, optimise site architecture, speed, mobile usability, and structured data.

On-Page & Content Optimisation: Keyword research, meta data, headings, internal linking, AI-assisted content workflows.

Off-Page SEO: Ethical link-building, digital PR, backlink campaigns to strengthen domain authority.

Paid Search (Google Ads): Manage accounts, optimise campaigns, ad copy, budgets, ROI, and identify growth opportunities.

Analytics & Reporting: Track rankings, traffic, engagement, conversions; provide actionable insights.

Collaboration: Align SEO/Paid strategies with wider marketing; work cross-functionally with developers, designers, content, and sales teams.

Market Awareness: Monitor search engine updates, competitors, trends, and AI-driven search developments.

Key Skills & Experience

3-5+ years in SEO, SEM, or Digital Marketing; proven measurable growth.

Experience managing SEO across multiple websites/brands.

Strong knowledge of Google Ads, PPC optimisation, AI-driven search, SGE, and E-E-A-T principles.

Proficiency in GA4, Google Search Console, Looker Studio, SEMrush/Ahrefs, Brevo (or equivalent).

Technical SEO knowledge: HTML, CSS, CMS.

Analytical, data-driven, commercially aware, excellent communication skills.

Self-starter, adaptable, results-focused, customer-centric.

Additional Advantages

Content creation and marketing strategy experience.

Knowledge of AI tools for content/SEO workflows.

Email marketing experience.

Employment Details

Full-time or part-time, office-based in Stevenage.

Subcontractor/consultancy arrangements may be considered