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Digital Marketing Specialist

Selby
3 hours ago
Full-time
On-site
YO8, Selby, North Yorkshire
£28,000 - £32,000 GBP yearly
Marketing
Pyramid8 are supporting a well-established business based in Selby they are looking for a highly motivated and experienced Digital Marketing Specialist to join an agency team. This role focuses on delivering high-performance digital marketing campaigns for their clients across the UK.

You will be responsible for managing and optimising campaigns across SEO, PPC, Google Vehicle Ads, and Facebook Inventory Ads, helping organisations increase vehicle visibility, generate qualified leads, and maximise return on ad spend.

This is an excellent opportunity for someone with automotive marketing or agency experience who wants to play a key role in delivering measurable results for clients.

Key Responsibilities

SEO

Plan and implement SEO strategies for multiple dealership websites

Conduct keyword research focused on local specific searches

Optimise vehicle listing pages, landing pages, and on-site content

Monitor and improve organic rankings and traffic

Perform technical SEO audits and recommend improvements

Track, report & present SEO performance

PPC (Google Ads)

Create, manage, and optimise Google Ads campaigns across Search, Display, and Performance Max

Manage budgets efficiently to maximise ROI

Monitor performance and make data-driven optimisations

Conduct keyword research and audience targeting

Improve conversion rates and reduce cost per lead

Produce and present client performance reports

Google Vehicle Ads

Set up and manage Google Vehicle Ads campaigns

Optimise vehicle data feeds for performance and compliance

Monitor campaign performance and optimise accordingly

Troubleshoot feed or account issues

Facebook Inventory Ads

Create and manage Meta automotive inventory campaigns

Upload and maintain vehicle catalogues in Meta Commerce Manager

Build retargeting and prospecting campaigns

Optimise campaigns to improve lead generation and engagement

Monitor and report on campaign performance

Requirements

* 2+ years’ experience in digital marketing (agency preferred)

* Strong hands-on experience with Google Ads and Meta Ads

* Solid understanding of SEO principles

* Experience managing multiple client accounts

* Strong analytical and reporting skills

* Excellent attention to detail

* Good communication skills

Desirable

* Automotive industry experience

* Agency experience

* Experience with Google Analytics, Tag Manager, and Search Console