Digital Marketing Manager (Meta Ads & Learner Recruitment)
Location: Leeds
Salary: £40,000 – £50,000
Contract: Full-time | Permanent
Are you a performance-driven Digital Marketing Manager with a passion for paid social, lead generation, and delivering measurable results? Do you thrive on creating high-converting campaigns that not only drive business growth but also help people access life-changing training and employment opportunities?
This is an exciting opportunity to take ownership of learner recruitment campaigns within a growing organisation operating at the heart of the Employability and Skills sector.
About the Company
Our client is a dynamic and rapidly expanding training provider dedicated to helping adults gain new skills, improve career prospects, and progress into sustainable employment. Delivering a range of funded training programmes, employability initiatives, and skills development opportunities, they combine commercial success with a genuine commitment to social impact.
With ambitious growth plans, a collaborative culture, and a strong focus on innovation, this is an organisation where your ideas are valued, your achievements are recognised, and your work makes a real difference. You'll enjoy genuine autonomy, the opportunity to shape marketing strategy, and the chance to work alongside passionate professionals who are committed to improving lives through education and skills development.
About the Job
As Digital Marketing Manager, you will take ownership of planning, executing, and optimising digital marketing campaigns designed to drive learner enquiries, applications, and enrolments across a range of funded training and employability programmes.
Working closely with internal stakeholders and creative teams, you'll develop high-performing lead generation strategies while continuously analysing campaign performance to maximise engagement, conversions, and return on investment.
Key responsibilities will include:
* Managing and optimising Meta Ads campaigns across Facebook and Instagram.
* Developing digital marketing strategies focused on learner recruitment and lead generation.
* Creating and refining marketing funnels that convert enquiries into enrolments.
* Monitoring campaign performance and using data-driven insights to improve ROI.
* Testing audience targeting, messaging, creatives, and conversion strategies.
* Collaborating with content and creative teams to produce engaging campaign assets.
* Identifying opportunities to increase learner engagement across funded training programmes and Skills Bootcamps.
* Producing regular campaign performance reports and actionable recommendations.
* Staying up to date with platform developments, industry trends, and digital marketing best practice.
Ideal Candidate
The successful candidate will be a commercially focused digital marketing professional with a strong track record of delivering successful paid social and lead generation campaigns.
You will ideally have:
* Previous experience as a Digital Marketing Manager, Performance Marketing Manager, Paid Social Specialist, or similar role.
* Strong hands-on experience using Meta Ads Manager, including Facebook and Instagram advertising.
* Proven success generating leads, enquiries, and conversions through digital marketing campaigns.
* Excellent analytical skills with the ability to interpret data and optimise campaign performance.
* Experience managing marketing funnels and conversion-focused campaigns.
* Strong communication and stakeholder management skills.
* A proactive, results-driven approach with a passion for continuous improvement.
Highly desirable experience includes:
* Marketing within the education, training, employability, or skills sector.
* Experience promoting Adult Skills Fund (ASF), Skills Bootcamps, Adult Education, or employability programmes.
* Understanding of learner recruitment strategies and education marketing funnels
Apply Now
If you're looking for an opportunity to take ownership of impactful digital campaigns, drive measurable growth, and help learners access valuable training and employment opportunities, we'd love to hear from you.
Apply today and join a forward-thinking organisation where your digital marketing expertise will directly contribute to changing lives, supporting career progression, and driving continued business success