Zachary Daniels are delighted to be partnering with a growing retail business to recruit a Digital Marketing Manager-a key role focused on driving online performance and commercial growth.
With the website acting as a major revenue channel, this position offers the opportunity to take full ownership of digital strategy and execution. You'll play a critical role in optimising performance across all digital touchpoints, ensuring activity is data-led, effective, and delivers measurable return on investment.
The Role
This is a commercially focused position suited to someone who thrives on performance, data, and continuous improvement. You'll lead digital activity across web, email, social and paid channels-translating insight into action to drive growth.
Key Responsibilities
Develop and deliver a digital marketing strategy aligned to wider business goals
Monitor and report on performance across all channels (daily, weekly, monthly)
Manage and optimise digital budgets to maximise ROI
Drive website performance, improving conversion rate, AOV and checkout completion (in partnership with E-Commerce)
Lead paid media activity across search and social, ensuring strong ROAS
Oversee social media content (organic and paid), collaborating with design and marketing teams
Manage and optimise email campaigns to drive engagement and revenue
Work with external partners (including Shopify and SEO agencies) to deliver against objectives
Implement efficient processes to improve campaign delivery and performance
Lead, develop and motivate the digital marketing team
Keep ahead of digital trends, identifying opportunities for innovation and automation
Analyse competitor activity and market trends to inform strategy
About You
A strategic, commercially minded digital marketer
Strong experience managing paid media campaigns and budgets
Highly analytical, with the ability to turn data into actionable insight
Solid understanding of e-commerce and website optimisation
Detail-oriented with a creative mindset
Experience leading and developing teams
Why Join?
A key role with real ownership and influence over digital performance
Opportunity to make a measurable impact in a growing retail business
A varied position combining strategy, execution and leadership
A business open to new ideas, innovation and continuous improvementIf you're a results-driven digital marketer looking to step into a role where you can truly shape performance and strategy, this could be the perfect next move.