Our client, a well-established and forward-thinking legal firm based in Cardiff, is seeking an experienced Digital Marketing Manager to lead and develop their digital marketing strategy. This is a key role for a strategic and hands-on marketer with proven experience within the legal sector.
You will be responsible for driving online visibility, lead generation, and brand positioning across multiple digital channels, ensuring all activity aligns with regulatory and compliance requirements specific to legal services.
Key Responsibilities
Develop and execute a comprehensive digital marketing strategy tailored to the legal sector
Manage and optimise SEO, PPC, and paid social campaigns
Oversee website performance, CRO, and user journey improvements
Create and manage content strategies (blogs, landing pages, case studies, thought leadership)
Analyse performance using tools such as Google Analytics and provide actionable insights
Manage external agencies and suppliers where required
Ensure all marketing activity complies with legal and regulatory standards
Collaborate with senior stakeholders to support business growth objectives
Essential Requirements
Proven experience in a Digital Marketing Manager (or similar) role within the legal sector
Strong knowledge of SEO, PPC, paid media, and content marketing
Experience managing and improving high-performing websites
Data-driven mindset with strong analytical skills
Excellent communication and stakeholder management skills