Digital Marketing Manager
Salary: £55,000–£65,000
Location: Hybrid – minimum 3 days per week in-office
We are recruiting on behalf of a growing, family-run financial services business that is investing heavily in its in-house marketing capability. This is a newly created, permanent position for a Digital Marketing Manager ready to take full ownership of paid media, SEO, AI-driven strategy, and performance-based lead generation.
This is a strategic and hands-on role. You'll be responsible for significantly increasing high-quality lead volume across paid channels, organic search, and emerging digital platforms. The business currently generates around 600 leads per month, primarily via paid social — your role will be to maintain that volume, improve cost efficiency, and dramatically grow the share of leads from organic and owned media.
Key Responsibilities
* This role combines strategy, execution, and performance management:
* Own and scale paid media campaigns across Meta, Google Ads, and other performance platforms
* Manage and optimise a paid media budget of £150,000–£250,000 annually (increasing over time)
* Create, test, and iterate ad creatives, landing pages, and messaging
* Design and execute a full SEO strategy (technical, on-page, and content-based) to drive organic growth
* Improve website performance for lead generation (CRO, UX structure, SEO alignment with search intent)
* Use AI tools daily for research, copy, analysis, testing, and efficiency
* Ensure full tracking, attribution, and performance measurement is correctly set up and maintained
* Work closely with directors to align marketing output with business goals
* Initially work alongside existing agencies, with the expectation of bringing the function fully in-house within 6 months
About You
To be considered, you must:
* Have direct, hands-on experience in paid media and SEO. You’ll be confident managing budgets, optimising campaigns for lead generation and CPA, and taking full ownership of performance outcomes.
* Daily use of AI tools should already be part of your current role or workflow.
* You should not apply if your experience is limited to social media posting, brand awareness campaigns, or agency coordination without direct campaign execution.
* This role is for a performance-driven Digital Marketing Manager ready to build, test, and grow results from the ground up.
* Nice-to-Have (Not Essential)
* Experience with CRO and landing page testing
* Basic website or CMS management
* Broader experience in email, analytics, or martech tools
How Success Will Be Measured
* Success in this Digital Marketing Manager role will be measured by:
* Increased total lead volume
* A growing share of leads from organic and AI-discovery channels
* Reduced reliance on agencies
* Improved performance and cost control across paid channels
* A scalable, in-house marketing function that can grow with the business
As results grow, the company will expand the team around you. Within 12–24 months, there is a real opportunity to lead a small internal marketing department.
Working Arrangement
This is a hybrid role. A minimum of 3 days per week in the office is mandatory, with up to 2 days working from home. Full remote is not an option.
How to Apply
If you’re a data-driven, commercially focused Digital Marketing Manager ready to take ownership of performance marketing inside a growing business, we want to hear from you