Our client is a growing UK-based tour operator, who pride themselves on delivering exceptional travel experiences and inspiring their customers through compelling storytelling and innovative marketing.
They’re now looking for a highly hands-on, creative Digital Marketing Manager to take full ownership of their digital presence. This role is ideal for someone who enjoys both strategy and execution — from launching campaigns to writing copy, analysing performance, and continuously improving results. You’ll play a key role in driving online bookings, increasing brand visibility, and bringing our travel experiences to life through engaging digital content.
Previous experience in a similar role, ideally within the travel sector, is essential for the position and in return, our client can offer a competitive salary DOE, plus benefits.
If this role is of interest to you, please apply online.
Role of Digital Marketing Manager:
* Plan, build, and optimise digital campaigns across Google Ads and Meta platforms
* Take ownership of campaign setup, targeting, testing, and optimisation
* Manage budgets closely to deliver strong ROI and cost efficiency
* Write and oversee engaging, high-converting copy for ads, emails, and website content
* Develop inspiring travel content (blogs, itineraries, social posts) that drives engagement and bookings
* Work closely with designers (or create simple assets yourself) to bring campaigns to life
* Ensure brand tone and visual identity are consistent across all channels
* Manage and update website content, landing pages, and offer
* Continuously improve user experience and conversion rates
* Work with developers where needed to implement improvements
* Execute SEO strategy including keyword research, on-page optimisation, and content creation
* Grow organic traffic through high-quality, relevant travel content
* Build and send email campaigns, newsletters, and automated journeys
* Segment audiences to improve engagement and conversion
* Support customer retention and repeat bookings through targeted campaigns
* Monitor performance using tools such as Google Analytics