Contract: Permanent, Full time, Hybrid in office 3 days a week
Salary: Up to £40,000
The role
We are recruiting on behalf of a values-led retail organisation for an experienced Retail Digital Marketing Lead to shape and deliver an integrated digital brand and marketing strategy across social media, email, websites and emerging digital platforms. This role will lead customer-centric, data-driven campaigns across multiple retail services, champion brand values, and drive measurable growth through engaging digital experiences, community connection and innovation.
Key Requirements
Lead the development and delivery of a comprehensive digital brand and marketing strategy across social, email and web
Strengthen brand perception through compelling, values-led digital content and storytelling
Deliver personalised, data-driven campaigns to increase customer lifetime value, engagement and loyalty
Own and evolve an integrated CRM strategy covering the full customer lifecycle
Plan and execute high-impact digital campaigns to drive engagement, footfall and commercial performance
Oversee social media activity across paid, owned and earned channels
Lead the development and enhancement of digital platforms, including mobile app functionality
Use analytics, insights and A/B testing to optimise performance and ROI
Collaborate closely with internal stakeholders and external agencies to deliver aligned campaigns
Manage budgets and coach and develop a Digital Coordinator or Apprentice
Candidate Criteria
Minimum of 5 years' experience in a digital marketing or CRM role, ideally within a retail environment
Proven track record of delivering successful multichannel digital campaigns
Strong strategic, analytical and data-driven mindset
Proficient in Meta Business Suite, Google Analytics and digital advertising platforms
Confident using AI tools for content creation, planning, optimisation and workflow efficiency
Experience running localised digital campaigns targeting community demographics and catchment areas
Excellent written and verbal communication skills
Strong stakeholder management and influencing capability
Highly organised, adaptable and comfortable working in a fast-paced environment
Degree educated in marketing, digital media or a related discipline, or equivalent experience
Please apply for more information
GleeMD
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