Play a key role in delivering Exel Garden’s digital strategy and development, supporting the UK and International teams, where required. Managing website content, optimising SEO, and creating engaging visual and video assets, you will ensure Hozelock websites provide a seamless, user-friendly experience while supporting product listings and marketing across Amazon and other retailer platforms.
Key responsibilities:
User Experience:
* Maintain and update content across Hozelock websites, including product pages, category pages, blogs, and promotional campaigns.
* Ensure all content is SEO-optimised, mobile-responsive, and aligned with brand guidelines.
* Implement on-page SEO best practices: meta tags, headings, internal linking, image optimisation, and schema markup.
* Collaborate with stakeholders to keep product information accurate and up to date.
SEO Planning and Execution:
* Conduct keyword research and assist in building content clusters to improve organic rankings.
* Monitor site performance using Google Analytics (GA4), Search Console, and SEO tools (e.g., SEMrush/Ahrefs).
* Prepare monthly SEO and traffic reports with actionable insights.
* Use AI tools for content ideation and optimisation.
Creative Production
* Design high-quality images for web, social media, and retailer platforms using Adobe Photoshop, Illustrator, or Canva.
* Create and edit short-form videos for product demonstrations, social campaigns, and website use (Adobe Premiere Pro or similar).
Marketplace & Retailer Content
* Update product listings, images, and descriptions on Amazon and other retailer portals (e.g., B&Q, Screwfix, Wickes, Argos).
* Ensure compliance with retailer guidelines and optimise content for conversion.
* Support Amazon marketing campaigns (Sponsored Ads, A+ Content) and seasonal promotions.
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Digital Asset Management:
* Organise and maintain the digital asset library with accurate metadata for easy stakeholder access.
Customer and Consumer Support:
* Develop high-quality and efficient digital tools to address and resolve customer and consumer website enquiries promptly and effectively.
Trend Analysis:
Stay updated and share relevant digital trends, industry news, and emerging platforms with stakeholders.
…and any other duties required to assist in supporting the achievement of Company objectives.
Core Competencies:
Attention to Detail
Ensures accuracy in website updates, SEO implementation, and creative assets.
Technical Literacy
Comfortable with CMS platforms, SEO tools, and basic HTML/CSS for content formatting.
Creative Ability
Skilled in producing engaging images and videos aligned with brand guidelines.
Analytical Thinking and Problem-Solving
Can interpret website and campaign performance data to inform improvements.
Identifies issues (e.g., broken links, missing assets) and resolves them proactively.