Role: Digital Marketing Executive
Contract: Permanent
Location: Shirley Solihull (B90)
Hours: Full time, 37.5 hours per week, Monday to Friday
Salary: Up to £30,000 dependent on experience
Benefits: 25 days holiday plus Bank Holidays, BUPA private medical, cash plan for dental and optical, enhanced pension scheme and free parking
We are working on behalf of our client who is seeking to recruit an experienced Digital Marketing Executive to join their Sales and Marketing team. This is a varied and hands-on role, supporting the delivery of national and retailer marketing campaigns across 4 brands. Reporting into the Digital Marketing Manager, the successful candidate will support the planning, execution and delivery of integrated marketing campaigns, working closely with internal stakeholders, retailers and external agencies.
This is a full-time office based role working Monday to Friday 9am until 5pm with half hour lunch.
The successful candidate will be degree educated or equivalent in Marketing, with demonstrable experience in a similar position within a marketing department or marketing agency.
This is an exciting opportunity to have an impact as the business has several large product launches scheduled for this year, which the successful candidate will be heavily involved within. You will also have the opportunity to work collaboratively within the business and share your creative ideas, and reshape brand advertising.
Role and Responsibilities:
* As a Digital Marketing Executive, you will support the delivery of integrated marketing campaigns across 4 brands
* Assist with the planning and execution of seasonal and tactical marketing activity
* Maintain marketing calendars, campaign documentation, reports and retailer communications to ensure cohesive cross-channel delivery
* Work closely with the Digital Marketing Manager and wider business stakeholders to manage and deliver campaign project plans
* Support campaign meetings with internal and external stakeholders, including note taking, action tracking and reporting
* Provide regular campaign status updates across the business where required
* Track campaign spend against agreed budgets and support accurate budget management
* Ensure all marketing activity aligns with brand guidelines
* Collaborate with internal teams to support the development of creative messaging suitable for each brand and channel
* Monitor campaign KPIs, analyse performance and provide insights and recommendations for improvement
* Identify opportunities to repurpose content and extend campaign reach across social media platforms to include Facebook, Instagram, Tik Tok, Linkedin and Youtube
* Support continuous improvement of campaign planning and delivery processes
* Brief agencies clearly and accurately in line with campaign objectives
* Work alongside the Content team to support the production of artwork, imagery, video and copy
* Support the ongoing content and maintenance of brand website using Wordpress
* Support with copy writing content for both digital and traditional
Skills and Experience Required:
* Proven experience within a marketing department or marketing agency is essential
* Automotive or motor industry experience is desirable
* Excellent verbal and written communication skills
* Highly organised with strong attention to detail
* Able to manage multiple tasks simultaneously in a fast-paced environment
* Positive, enthusiastic and proactive approach
Benefits:
* 25 days holiday plus bank holidays
* Free onsite parking
* Subsidised canteen
* BUPA healthcare cove
If you are an experienced Digital Marketing Executive looking to join a respected business and play a key role in delivering impactful marketing campaigns, please apply today