Our client is seeking an experienced Campaign Marketing Manager to their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.
This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.
Key Responsibilities as Campaign Marketing Manager:
Develop and execute integrated marketing campaigns
Collaborate cross-functionally with internal stakeholders
Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
Manage the full campaign lifecycle
Oversee campaign budgets and forecasting performance
Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
Lead, coach, and mentor a Campaign Executive
Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
Safeguard brand integrity across all marketing communications, maintaining consistency in tone
Support PR and communications activities
Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives
The person:
Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
Strong copywriting and communication skills
Highly analytical and data-driven
Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
Excellent project management and organisational skills, with meticulous attention to detail
Collaborative, proactive, and adaptable,
Staff management experience Benefits and Rewards:
Flexible working arrangements, including the option to work from home
29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives
Three annual charity days to support community engagement
Discretionary annual bonus aligned with individual and company performance
Life insurance provided following completion of probation
A professional and collaborative environment that values innovation, excellence, and career development