Area Sales Manager
FMCG - Food & Drink | Field-Based Role - North, East and West London
up to £38,000 plus package (car allowance & bonus scheme)
Ready to own your territory and drive growth?
We're looking for a driven and commercially focused Area Sales Manager to join a growing FMCG food business operating within a specialist and culturally rich category.
This is a fantastic opportunity for a field-based sales professional who thrives on autonomy, enjoys building long-term customer relationships, and knows how to turn insight into profitable action.
The Role
As Area Sales Manager, you'll take full ownership of an agreed customer portfolio, delivering sales, profit, and distribution targets while professionally representing the business at all times.
Key responsibilities include:
Managing and growing a defined portfolio of customers
Selling products at agreed prices and trading terms
Delivering sales value, volume, and profit targets
Negotiating and executing promotions within agreed budgets
Ensuring customer payments are collected within agreed terms
Identifying new product and customer opportunities
Managing promotional activity and analysing results
Maintaining accurate forecasts in collaboration with your Line Manager
Monitoring competitor and market activity
Producing clear monthly reports covering activity, results, and market insight
Working closely with Marketing and Trade Marketing teams to deliver strong category solutionsYou'll also attend trade shows, collaborate cross-functionally, and support colleagues where required.
How Success Is Measured
Achievement of sales value and profit targets
Growth in distribution
Customer payment performance (debtor days)
Accurate reporting and record maintenance
About You
You'll be a confident, organised, and results-driven sales professional with a passion for the Food Industry.
You'll need:
Minimum GCSEs (A-C) in Maths and English
At least 2 years' FMCG sales experience (Food & Drink preferred)
Good working knowledge of Microsoft Office
Understanding of UK distribution and route-to-market modelsYou'll be:
An excellent communicator (written and verbal)
Strong with numbers and data
Proactive, reliable, and commercially astute
A team player with strong interpersonal skills
Key Relationships
You'll work closely with:
Field sales colleagues and Line Manager
Marketing, Supply Chain, Distribution, Transport, and Accounts teams
Customers, business owners, and external agencies
Working Environment
Field-based role
Standard working hours, with flexibility when required
Travel to customer sites and company locations as needed
Company-issued equipment providedIf this looks of interest, click apply and I will be in touch with more info