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Area Sales Manager

Guildford
Full-time
On-site
Guildford, Surrey
£36,000 - £40,000 GBP yearly
Catering / Hospitality
Job Title: Area Sales Manager – Field Sales (Surrey)

Location: Surrey, United Kingdom

Hours: Monday to Friday – 08:00am to 17:30pm

Salary: £37,000 – £40,000 per annum + Commission

Benefits: Company car, laptop, mobile phone

About Us

Our Client is a dynamic and growing food service supplier specialising in delivering exceptional products and services to the independent hospitality and catering sector. We pride ourselves on building strong customer relationships and offering tailored solutions that help businesses thrive.

Role Overview

We are seeking a driven Area Sales Manager to join our team and lead field sales activities across the Surrey area. This role focuses on developing new business, growing existing accounts, and representing our client within the independent cafes, schools, restaurants, hotels, pubs, and wider food service industry.

As a key sales ambassador for the business, you will play a vital role in driving revenue growth and expanding our customer base.

Key Responsibilities

Develop new business through proactive sales activity and lead generation

Build and nurture relationships with independent cafes, restaurants, pubs, hotels, schools and other food service operators

Present and sell the products and solutions to meet customer needs

Achieve and exceed individual sales targets and KPIs

Conduct regular field visits and account reviews across the assigned territory

Prepare accurate sales reports and forecasts

Collaborate with internal teams (operations, customer service, marketing) to support customer delivery and service

Represent professionally at industry events and networking opportunities

Skills & Experience

Proven field sales experience, ideally within the food service, catering, wholesale, or FMCG sectors

Strong business development skills with a track record of generating new revenue

Excellent communication and negotiation skills

Ability to work independently and manage your own sales territory effectively

Good organisational and planning skills

Full UK driving licence (required)

What We Offer

Competitive salary £37,000 – £40,000 plus commission

Company car provided

Laptop and mobile phone

Opportunity to grow your career in a supportive, ambitious business

Friendly team environment