Email Marketing Executive

MarketingJobs • Full Time • Coulsdon, Greater London, United Kingdom • £25,500 - £30,000 / year • 2w ago

Location: Coulsdon Department: Marketing Reports to: Marketing Manager Salary: £25,500 - £30,000 Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)

Role Overview

As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.

Key Responsibilities

Email Marketing Strategy Ownership Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey. Design & Creation of Email Templates Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement. Copywriting & Content Creation Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value. Automated Journey Development Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement. Performance Reporting & Analytics Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy. Lead Nurturing & Handover Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.

Audience Segmentation & Personalisation Segment email lists and personalise content to improve relevance and effectiveness of campaigns. Compliance & Best Practices Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience. Data Accuracy Own and manage the quality and accuracy of data in our Dynamics CRM database.

Skills & Experience

Proven experience in email marketing, ideally within B2B or e-commerce environments. Proficiency with email marketing platforms Strong copywriting and content creation skills. Experience with marketing automation and CRM systems. Analytical mindset with the ability to interpret data and optimise campaigns. Knowledge of HTML/CSS for email template customisation (preferred). Excellent communication and project management skills

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